To promote its upcoming game Watch Dogs, video game developer Ubisoft decided to play a little prank on some unsuspecting customers. In its ‘Amazing Street Hack’ prank, several customers were given a mysterious smartphone app that allowed them to ‘hack’ their environment. They could switch street lights on and off, open car doors, and dispense […]
It was November 2013 when mysterious circles and strange hooded men were spotted on football fields in major cities around the world. The mysterious figures turned out to be aliens, challenging the world to a galactic war. Since then, legendary footballer Franz Beckenbauer has been charged to lead a planet-defending team “Galaxy 11”, whose members […]
Independent integrated agency LIFE has developed an advertising campaign for the UK’s leading cycling tyre specialist Schwalbe to celebrate the 2014 Tour de France’s start in Yorkshire. LIFE has created press and online advertising that features three limited edition Schwalbe tyres in the form of ‘Trois Arcs de Triomphe’. The work carries the tagline ‘For […]
Cheil Worldwide has created a multichannel campaign to demonstrate the capabilities of the Samsung Galaxy S5. The campaign focuses on how innovation is shifting from a ‘product centric’ to ‘people centric’ point of view and acknowledges that meaningful innovations are inspired by consumers. Activity includes four official TV spots, feature-specific print and OOH executions and […]
Partners Andrews Aldridge has boosted its team with three new hires and two promotions as part of a creative team restructure spearheaded by creative director Paul Snoxell. The new structure sees the introduction of three roles at the agency: deputy creative director, head of design and head of digital display, taking the total creative department […]
Live & Breathe has been appointed to handle a Spring advertising brief for creative kitchenware brand, Lakeland. The agency picked up the work following a competitive pitch. Live & Breathe will be responsible for producing a series of three print ads aimed at driving consumer engagement with the Lakeland brand. Creative will focus on Lakeland’s […]
and Chelsea have launched a YouTube and social campaign to promote the football club’s new 2014/2015 home kit, which sees some of its players ‘immortalised’ as sculptures in their favourite ‘Chelsea moment’. The ‘Forever Blue’, campaign features a video narrated by manager, Jose Mourinho, and references ‘iconic goals, saves and celebrations’, showing five Chelsea players […]
Durex is encouraging people to reconnect whilst the lights are out with its #TurnOffToTurnOn campaign celebrating Earth Hour on 29 March. As part of a call to action Durex Global has created a short film following the stories of several couples who, like most of us, have become distracted by the lure of a screen. […]
Heineken agencies are launching the next installment in the series of Strongbow ‘EARN IT.’ Challenges. This time Strongbow has upped the ante, challenging regular guys to take on one of Brazil’s best female teams in a 5-a-side battle in Rio. Building on the brand positioning that Strongbow rewards men who ‘step up’ and get the […]
Taylor James is honoured to support Saatchi & Saatchi Health’s advertising campaign for charity CoppaFeel!, to promote breast cancer awareness this Valentine’s Day. CoppaFeel was founded by twin sisters Kristin and Maren Hallenga after Kristin was diagnosed with breast cancer at the age of 23. Because of the late diagnosis, Kristin now lives with a stage four […]