CP+B Reveals Big Xbox One Invitation

CP+B Reveals Big Xbox One Invitation

http://www.youtube.com/watch?v=_1mfIg1I3zE The battle of the 4th gen consoles is well underway. CP+B have revealed their TV campaign for Xbox One which launches in the U.S. this Sunday night during Sunday Night Football on NBC, and will subsequently roll-out around the world. Titled “Invitation,” the advertising is centered on an invitation to fans to enter a […]

Danish Campaign Takes Advertising to the Extreme

Danish Campaign Takes Advertising to the Extreme

From production company M2Film, and ad agency Heyday comes a new commercial for Super Dæk Service, the largest tyre center and car repair service in Denmark. This production is a cooperation between M2Film’s producer Jan P and copywriter Thomas Falkenberg. In collaboration with Heyday, the team that also stood behind the widely publicized and award […]

Apple Breaking Bad for new iPad Air ad

Apple Breaking Bad for new iPad Air ad

http://www.youtube.com/watch?v=o9gLqh8tmPA Apple has kicked off the promotion of its latest tablet device the iPad Air with an online and TV ad featuring Breaking Bad star Bryan Cranston as a voiceover artist. The TV ad is narrated by Breaking Bad star Bryan Cranston. The US technology and online services giant brought months of speculation to an […]

Fairy recruits Sean Bean for latest campaign

Fairy recruits Sean Bean for latest campaign

http://www.youtube.com/watch?v=ejJCioeHTEM Fairy has partnered with actor Sean Bean for its latest television campaign, a commemorative advert to mark the tenth anniversary of Fairy’s support for the Make-A-Wish Foundation. Highlighting the work the charity performs in granting the wishes of children with life threatening conditions the piece features a fictional wish of a child to be […]

Enterprise launches funny spot for ‘boring’ Rental Reimbursement coverage

Enterprise launches funny spot for ‘boring’ Rental Reimbursement coverage

http://www.youtube.com/watch?v=_zyktVW5kEc Enterprise Rent-A-Car has launched a new campaign to generate awareness and educate drivers on – dull and boring – Rental Reimbursement coverage. Front and centre of the activity is the ‘My 13 Days’ ad, which sees a father who didn’t have Rental Reimbursement coverage forced to drive his daughter pink car. Developed by OMD […]

Global TV Ad Spend Up 4.2%, Internet Ads Skyrocket

Global TV Ad Spend Up 4.2%, Internet Ads Skyrocket

Worldwide TV advertising spending grew modestly — low-single-digit percentage gains — in the first half of 2013, while Internet advertising continued to rocket higher with big double-digit percent hikes. Nielsen says TV grew 4.2%, now at a 57.6% market share for the first six months of the year. The second-largest media in terms of advertising […]

Volkswagen’s New Campaign Shows You Which Car Is Most Suitable For Your Dog

Volkswagen’s New Campaign Shows You Which Car Is Most Suitable For Your Dog

http://www.youtube.com/watch?v=65Rrl6Lka18 Volkswagen’s new ad campaign, ‘Woofwagen’, was created by London-based agency ‘adam&eveDDB’. As the name suggests, it is targeted at dog-owners who want a car that suits their lifestyle—one that includes their beloved canines. In the cheerful ad, different breeds of dogs go on a joyride with their owners with the windows down, tongues lolling […]

Halfords Unveils New ‘Cheaper Than a Favour’ Ads With Mother

Halfords Unveils New ‘Cheaper Than a Favour’ Ads With Mother

http://www.youtube.com/watch?v=yLQ40gcJLXc Halfords has unveiled three new ads as part of its ‘cheaper than a favour’ campaign: Bob, Needles and Timmy & the Gazman. Created by Mother, the ads use different scenarios to demonstrate that no favour is truly ‘free’ – as people feel obliged to return an act of kindness, often to their cost. Halfords […]