LV=, the insurance and savings provider, has launched a multimillion-pound ad campaign to promote the benefits of its car insurance policies. Three separate TV ads, created by Designate and 24-7ideas.com, highlight different aspects of LV=’s car insurance offer – its low cost, the multicar savings available, and the 75 per cent no-claims discount. The campaign uses […]
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has won the Cannes Lions Grand Prix award in the creative effectiveness category, festival organizers confirmed. Separately, a campaign from McCann Melbourne for Metro Trains called “Dumb Ways to Die,” won the Grand Prix in the direct category and a […]
Swedish cider brand Kopparberg is offering fans the chance to win a unique Kopparberg experience delivered straight to their door as part of a new social media competition. Launched last month in London and now hitting the road to appear in Manchester next week, the social media activity coincides with the launch of the brand’s […]
“What do we want people to feel?” That is the first question Apple asks itself when designing something. Its answer? “Delight. Surpise. Love. Connection.” Whether or not you like Apple’s latest design decisions, this beautiful video is an interesting look at the philosophy of a company that places such an important emphasis on design.
Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world. The ‘Burberry Kisses’ campaign debuted in June. It is part of Google’s Art, Copy & Code initiative, which aims to humanise technology through emotive digital experiences. The experience is hosted on a dedicated platform […]
CMW’s latest campaign for Nivea Men is to relaunch the ‘Originals’ range whilst leveraging the brand’s position as official Male groom supplier of FA England Football and Dutch Eredivsie teams. The digital campaign focusses on enabling men to experience that ‘Man of the Match’ feeling. It launches with a video featuring unsuspecting men who were […]
SKIN-CARE brand Nivea has created a solar-powered mobile phone charger. The bizarre move from the folks at Nivea was made to ensure people read its sunscreen ad – its solar-powered sunscreen ad. The company took out a full-page ad in a Brazilian magazine and decked it out with solar panels and a charging port you […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that JWT London has been named the 2013 Agency of The Year. The award is presented to the Agency that has scored the maximum points taken from the number of nominations, FAB Awards & FABulous Awards on the night. The creative agency bagging […]
International Food and Beverage Creative Excellence Awards are pleased to announce the various winners of 15th FAB Awards. The ceremony for the 15th edition of the Awards was held last night at the quintessentially British – The Hurligham Club in London. The Awards evening was attended by several clients ranging from McDonald’s, Doritos, Heineken, Baccardi […]
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge. The account, which mainly covers digital work such as online films and direct marketing, is being reviewed through AAR in a procurement-led process. Requests for information were sent out last week and Partners Andrews Aldridge […]