To help bring the “world’s oldest” and possibly the “least popular” ad medium—the poster—into the digital age, South Korean film distributor CJ Entertainment teamed up with ad agency Cheil to create movie posters that doubled as WiFi hotspots. Called ‘WiFi Posters’, the campaign involved installing WiFi devices into existing movie billboards—allowing users within range to […]
A US company is pioneering a service which effectively pays people to watch TV ads. The Massachusetts company HitBliss and its video streaming service pays people with “virtual cash” to watch targeted advertisements. Viewers use the credit they earn to buy TV shows and rent movies from the company. “This is radically different than anything […]
To poke fun at the social phenomenon known as ‘social smoking’, ad agency BBDO Toronto created an ad for the Ontario Ministry of Health that humorously replaces cigarettes with farts. Called ‘Social Farter’, it tells the story of a young lady who only farts in social situations. “If you only fart with friends, you’re not […]
Jaguar Land Rover has worked with global creative business Imagination to complement the launch of the all-new Range Rover by creating a bespoke, VIP visitor experience that utilises 3D augmented projection mapping. Imagination was tasked with creating a transformational brand experience benefitting the new model. To meet the brief the agency reimagined the purchasing journey […]
ITV has launched a promotional TV campaign featuring exclusively shot footage of the England football squad. The campaign aims to reinforce ITV’s position as a reliable source of free and live football coverage for the sport’s fans, and comes ahead of two qualifying games for the 2014 World Cup. The 50-second ad features headshots of […]
Mr.Wolfdog, Old Spice’s recently appointed director of marketing, has stepped down after holding the position for only a week. Created by W+K Portland & Minivegas, the Wolfdog campaign has garnered over four million views on YouTube, with releases including a series of ‘how to achieve in life’ videos and providing love advice. The campaign also […]
SAINTNICKS, founded last year by Fraser Bradshaw, former managing director of McCann Erickson Bristol, has acquired South West design agency Duttons, effective from 1st March. SAINTNICKS now has over 20 staff and has moved into new central Bristol offices at Temple Quarter, next to Temple Meads train station in the heart of Bristol’s growing new […]
Dare has created a unique TV ad using head-mounted cameras to show the everyday adventures of Vision Express customers. The ad was shot by Conkerco through Academy Films and features a cameo from Heston Blumenthal who has been working with Vision Express since the summer as brand ambassador. Making the film required the design and […]
One of the best ways to gain attention and credibility is to back up your words with actions. Peru’s University of Engineering and Technology wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in […]
A new study from agency research unit McCann Truth Central found that 70% of the nearly 500 agency professionals surveyed believe the industry’s “best days are behind us.” More than half (56%) said they wished they were doing something “more creative.” Chris Weil, who is also chairman and CEO of Momentum Worldwide, accentuated the positive. […]