Humanaut and Garden of Life’s in-house creative team have launched a campaign for Garden of Life’s plant protein products on the notion that these shakes raise the bar over the typical category offering, which often tastes like an appealing flavor was paired with unpleasant nonedibles to make odd, terrible-sounding potions. Garden of Life is today’s recognized leader and innovator in […]
PureGym, the low cost, market disruptor has launched a multi-channel campaign aimed at cementing its reputation as the smart, best value gym around. Created in partnership with, McCann Manchester, the campaign – ‘Way More Than You Pay For’ aims to celebrate PureGym’s value proposition and focuses on how much members get for their money at […]
With New Year’s resolutions starting to falter as we move through January, cycling wear brand Fat Lad At The Back (FLAB) are encouraging people to focus on personal happiness and avoid setting themselves up for failure with their new campaign New Year Same Me. Whilst New Year’s resolutions can seem like a bit of a […]
Ford Pro is launching a Pan-European campaign for the all-new 2023 Ranger pickup truck, created in partnership with AMV BBDO. The all-new model replaces a vehicle that has been Europe’s best-selling pickup now for eight consecutive years. Entitled “Go Break It In”, the creative work subverts automotive category conventions by eschewing beauty shots of gleaming vehicles. The idea is that, rather like a new pair […]
On the 50th anniversary of Roe v. Wade, a landmark decision made in the United States in 1973 granting the right to choose abortion, leading creative company Saatchi & Saatchi London has once again lent its iconic Pregnant Man advert to show support for women’s rights. In a frightening backward step, 2022 saw Roe v. […]
Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Italian international sports institution Venezia Football Club to enhance the use of its first party online and offline customer data. Based in Venice, the Serie B division professional football club is looking to increase interaction with fans and other stakeholders across a variety […]
To mark American Family Care (AFC) celebrating their 40th anniversary, they’ve launched a national brand-awareness campaign created by full-service marketing and advertising firm Intermark Group. “Caring for American Families for Generations” is running via a broad, national media mix. AFC is also targeting people through social media, in-clinic monitors, and paid web placement. The three 30-second […]
Finland may be one of the most equal countries in the world, ranking among the best in gender equality and equal pay. But the Romani minority still face open racism and experience discriminatory recruitment, despite their descent have lived in Finland for hundreds of years. In recent decades more Romani people are holding degrees and […]
An integrated campaign across TV, Radio, Digital, Social Print and OOH was created by Creature London with film directed by Em Cole through 1stAveMachine. It also launches Woodland Trust’s new brand positioning and visual identity, also created by Creature London The TV advert is narrated by British Actor Tom Hollander, known for his roles in […]
This winter SKYN is launching a worldwide brand campaign, created by Sid Lee Paris, to once again encourage consumers to enjoy the endless exploration of pleasure. And this time SKYN chose to play with a trend that tends to put an end to exploration: censorship. A censorship that constrains more and more brands and opinion […]
