MAINE LOTTERY – Dasher2 from Fuseideas on Vimeo. Fuseideas has developed and produced a new campaign for the Maine Lottery’s Secret Santa holiday campaign, according to Dennis Franczak, CEO of the full-service advertising firm. Fuseideas has worked withthe Maine Lottery since 2015. The agency developed a :30 television commercial and a :30 radio spot as well […]
Patak’s, Britain’s biggest grocery Indian food brand, has appointed BMB London as its new creative agency partner with immediate effect. BMB have been tasked with bringing the brand’s positioning to life in a new brand communications campaign to launch in 2020. Chris Heyn, Patak’s Brand Director commented, “We thoroughly enjoyed working with BMB throughout the pitch […]
For the first time, Jet2CityBreaks has produced a series of 30 second adverts for Video on Demand The UK’s largest operator of European city breaks targets post-family explorers and young couples, showing the joy of discovering the best cities
Jet2CityBreaks is launching a series of Video on Demand adverts for the first time this week, showcasing the joy of exploring new cities to post-family explorers and young couples. Hitting premium video on demand catch-up services including ITV Hub, All 4, My 5, Sky TV and Virgin TV, the new 30 second adverts highlight some of […]
JBL launches a new campaign for the JBL True Wireless Range with singer songwriter Mabel. Mable is the newest member to join #TeamJBL; a group of global celebrity brand ambassadors.
The campaign, featuring Mabel, went live in November and aims to engage JBL’s younger target audience. Created in collaboration with Dept, international digital agency, the campaign promotes the latest range of JBL wireless earbuds. The campaign focuses on the truly wireless, seamlessly connected and beautifully designed headphones, allowing users to unleash sound, anytime, everywhere. The campaign will be […]
Albert Bartlett, the potato company announces that the company has created a new look advertising campaign with creative agency, Guy & Co. The execution focuses on the fun and shared emotion of cooking together and the versatility of Albert Bartlett potatoes. The company has also introduced light-weight plastic bags; all of the company’s 2kg bags will […]
Mother London’s first TV campaign for Thinkbox breaks on 12 December
Thinkbox, the marketing body for TV advertising, is back on TV with a new campaign from creative agency Mother London, directed by Benji Weinstein of Smuggler. The new ad – Thinkbox’s sixth TV campaign – shows the transformative effect TV advertising has on a business. Only this is not your average business; it’s the Tooth […]
Created by Publicis and produced by Zombie Studios, the new animation continues the 2018 fireflies campaign, encouraging people to pursue their own sparkle
In 2020, Shine in Your Own Way.” This is the motto of Bradesco’s end of the year campaign, wishing for a more inclusive world, where people can respect the differences. The campaign centerpiece is a three-minute 3D animation that will be aired simultaneously on Monday (9) at exactly 8:31 PM on Globo TV, Globosat, RedeTV, SBT, Record, Band, […]
With their agency Buzzman, BURGER KING France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a […]
Serviceplan Suisse created a humorous campaign for DillySocks in which people paid a steep price for their strong sense of style. Wearers of the eye-catching socks from Swiss start-up DillySocks have indisputably great taste. And having great taste is a wonderful thing – with a couple of exceptions. This was the inspiration for Serviceplan Suisse’s […]
Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media Media inflation has exceeded adspend growth throughout the decade US-China trade war will offset the gains from sport and elections in 2020 In 2022 the UK will become the first market in the world where 70% of adspend is digital
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]