The #ItsOurTime campaign is calling on the UK’s advertising agencies to get their clients involved in boosting voter registration levels ahead of the 12 December general election. #ItsOurTime is a politically neutral campaign that is unleashing the firepower of the creative industries to get two million climate-concerned young people to register to vote by the […]
McCann Worldgroup announced today that Daniele Cobianchi has been named CEO of McCann Worldgroup Italy. Cobianchi, already CEO of McCann (Advertising), will extend his remit to oversee MRM// McCann (CRM & Digital), Momentum (Events) and CRAFT (Production), working closely with the leadership in each of these respective agencies. Cobianchi joined McCann in February, 2014, following […]
Mindshare and Unilever were the most successful agency and brand in the Mobile Marketing sector in 2017. That, according to the recently published Lovely Mobile News Report, Rankings & Awards. Researched, conducted and calculated by Lovely Mobile News, the report is a year-long analysis that also includes the performance of various projects, agencies and brands in the […]
New analysis has revealed that the global marcoms M&A market in Q1 2018 was led by a dramatic increase in private equity (PE) backing. Almost a quarter (22%) of all deals involved PE, 41 in total, double the 11% seen in the last two quarters of 2017. The study was carried out by Results International, […]
New research has shown that marcoms agencies in Western Europe (excluding the UK) are becoming increasingly attractive to global buyers, bucking the overall trend of falling deal volumes. A quarter (25%) of all industry M&A deals in Q1-Q3 this year involved targets in the region, compared to only 19% over the same period in 2016, […]
The FAB Awards have unveiled the finalists for the 19th edition of the awards programme. FAB is an International Awards programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and […]
Ad agency models are breaking. Pre-roll ads are useless. Measurement models are outdated. The ad industry lacks diversity. And the phrase digital marketing should be dumped. Those statements were among the declarations made on October 14, by PepsiCo exec Brad Jakeman in a fiery, truth-telling presentation at the Association of National Advertising’s annual “Masters of […]
Baxters has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its advertising business and build a long-term communication platform for the Baxters brand. RKCR/Y&R won the account without a formal pitch. The previous incumbent was The Leith Agency. RKCR/Y&R will now work on a new integrated campaign for Baxters to run nationwide in the autumn. Baxters […]
YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps. The shopping ads allow advertisers to display a click-to-buy ad within partner videos on YouTube. Viewers will see an “i” at the top right of a video to view the shopping ads. They will be in the […]
http://www.youtube.com/watch?v=XqWig2WARb0 John Lewis has released its Christmas ad online, ahead of its first TV outing on November 9. The animated spot, “the bear and the hare”, returns to the John Lewis theme of finding the perfect gift for someone you love. It features a bear and a hare that have never been able to spend […]