Global Digital Agency Isobar has published a ‘XR playbook’, a guide to help marketers leverage XR to support creative experiences and drive business growth. It looks at the history of technology and shares Isobar’s view of the XR landscape and the opportunities that the technology has for marketers. It also discusses the role of human-insight […]
HSBC UK has retained TMW Unlimited as BTL agency of record, with the agency beating Wunderman Thompson and McCann Central at the final stage of a competitive pitch that began in June. Six agencies were involved in an earlier stage of the process. The renewed partnership will see TMW Unlimited continue to manage customer engagement […]
Sustainability charity Global Action Plan has appointed Quiet Storm to its advertising account with a brief to empower young people to challenge consumerism. The ‘Get Real’ campaign will call out the forces that drive hyper-consumerism and expose the marketing techniques used to make young people believe they will be happier by focusing on looks, likes […]
Vanguard, one of the world’s largest and most respected investment firms with more than 20 million investors globally, has appointed AML Group as its lead creative agency across Europe for both B2B and direct to consumer audiences. Appointed following a competitive four-way pitch handled by Vanguard’s Head of Marketing, Europe, Laura Curtis and her team, […]
McCann Copenhagen has appointed Murat Zubcevic to head McCann Health Nordics to support the growth of McCann Health in the region and join the regional McCann leadership team. Zubcevic has over 15 years of experience working both on the agency and client sides in healthcare marketing, branding and communications, including digital, and has a track […]
Heal’s, the iconic contemporary furniture and homewares retailer, has named ELVIS as its lead creative agency in the UK. The appointment follows a five-way competitive pitch. ELVIS will now partner with Heal’s to develop and execute a creative approach in order to build brand awareness amongst its cosmopolitan and design-conscious target audience. The new work […]
LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has announced the formation of a new group structure and the acquisition of digital marketing agency Reflect Digital. Reflect Digital is the first agency to be acquired by the new […]
Leading European rugby union Championship, the Guinness PRO14, has appointed digital agency, Delete, as its partner to deliver a new fan-focused web platform. Delete emerged as the leading agency after a competitive tender process, and will now begin work on the new platform to showcase PRO14 Rugby as the best rugby competition in the world. […]
Dark Horses, the sports creative agency, has hired Anomaly’s Nicky Russell as COO, WCRS’s Matt Readman as Head of Strategy and Leo Burnett’s Kate Tweed as Business Director. The appointments will bring further rigour and experience to the agency following a period of significant growth on the back of new business and creative success. Nicky […]
Encore Digital Media, the Audience and Insight specialist, welcomes Marc Mendoza to the company as Non-Executive Chairman. Mendoza brings a wealth of business and media industry experience to the role, where he will work with the board on the next phase of the company’s growth. His career began at the much-celebrated advertising agency, WCRS then […]