Heineken and Playground xyz Partner To Find Optimal Attention™ and Drive Real World Outcomes

Heineken and Playground xyz Partner To Find Optimal Attention™ and Drive Real World Outcomes

Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), today unveils the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo. Building on Playground xyz’s proprietary Attention Time metric – the length of time, in seconds, that an ad is directly looked at – the campaign leveraged their new Optimal Attention […]

VML signals a fresh wave of creative excellence as Ryan McManus is named UK Chief Creative Officer

VML signals a fresh wave of creative excellence as Ryan McManus is named UK Chief Creative Officer

Leading creative agency VML today announced the appointment of Ryan McManus as UK Chief Creative Officer (CCO). McManus takes on the UK’s top creative role at an exciting time of growth following the merger of two of the world’s most powerful creative agencies. Sitting at the intersection of creativity and technology to create connected brands, […]

The Many Continues to Build Momentum With Creative Promotion and Hires

The Many Continues to Build Momentum With Creative Promotion and Hires

In tandem with a string of new project wins and website relaunch, independent creative and strategic advertising agency The Many promoted Creative Director Amy Matheu and hired Creative Director Mint Li and Associate Content Director Kevin Sullivan. Amy Matheu has been promoted to creative director following two exceptional years of continued growth as the creative […]

impact.com Announces 2024 Partnerships Experience Event to Bring Together Brands, Publishers, Creators, and Agencies to Exchange Ideas for Business Growth

impact.com Announces 2024 Partnerships Experience Event to Bring Together Brands, Publishers, Creators, and Agencies to Exchange Ideas for Business Growth

iPX24 returns bigger and better in New York City for a two-day event, with added London and Sydney locations impact.com, the world’s leading partnership management platform, announced today its flagship Partnerships Experience event (iPX), June 17-18 at Pier Sixty, Chelsea Piers in NYC, New York, featuring brands such as The Home Depot, TikTok, Hello Sunshine, […]

Collaborate Welcomes Stuart Parker as Head of Innovation

Collaborate Welcomes Stuart Parker as Head of Innovation

New role created to lead brands into the next era of activation Global independent experiential agency Collaborate has announced the arrival of Stuart Parker as Head of Innovation. The newly created role is designed to help ambitious brands accelerate growth in new places and spaces. Stuart’s brief is to anticipate the future needs of Collaborate […]

CHEERS! CLARION NAMED ‘DRINKS PR COMPANY OF THE YEAR’

CHEERS! CLARION NAMED ‘DRINKS PR COMPANY OF THE YEAR’

Clarion has been named ‘PR Company of the Year’ at the Drinks Business awards. Announced at a ceremony on Tuesday (21st May) at London Wine Fair, Clarion beat stiff competition from other communications agencies to take the crown. Judges praised the agency’s ongoing impressive activations and drinks press office for its clients including Aldi and […]

Braving the Backlash: New report helps brands navigate hate speech online in the 2024 summer of sport

Braving the Backlash: New report helps brands navigate hate speech online in the 2024 summer of sport

Global socially-led creative agency We Are Social has released a new report which helps brands tackle hate speech during major sporting events. Titled ‘Braving The Backlash: How Sports Brands Can Take a Stand on Social’, the report has been written by We Are Social Sport and covers two key issues that are likely to result in online […]

PPA expands digital presence with the appointments of its first Head of Digital and Chair of The Digital Collective and AI taskforce

PPA expands digital presence with the appointments of its first Head of Digital and Chair of The Digital Collective and AI taskforce

The PPA today announces the appointment of Mel McVeigh as its first Head of Digital to support members digital growth strategies. McVeigh is an experienced product and technology leader, multi-disciplinary visual artist and arts trustee at Photoworks UK. Working in collaboration with Sajeeda Merali, PPA CEO, McVeigh will be responsible for shaping, creating and implementing […]

UK Stop Ad Fraud Coalition group (UKSAFC.org) joins the Conscious Advertising Network (CAN)

UK Stop Ad Fraud Coalition group (UKSAFC.org) joins the Conscious Advertising Network (CAN)

UKSAFC will work with C.A.N.’s 180+ members in working to break the economic link between advertising and harmful content The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in the United Kingdom – has been […]

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