Bringing the Beauty of the Past Online: Serviceplan Suisse Create Antique GIFs for the Zurich Book Fair

<strong>Bringing the Beauty of the Past Online: Serviceplan Suisse Create Antique GIFs for the Zurich Book Fair</strong>

Copperplate engraved GIFs engage a new generation of collectors for Switzerland’s leading antiquarian book fair. Antique books, antique prints – and antique people. This is what awaits visitors to the Zurich Book Fair, Switzerland’s premier event for traders and collecters of rare antiquarian books and prints. And as it’s audience grows older, the fair’s visitor […]

Brand Metrics bolsters client services team as brand lift measurement booms

<strong>Brand Metrics bolsters client services team as brand lift measurement booms</strong>

The global technology company appoints Agnes Asplund Schmidt as Customer Success Manager in response to client growth Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Agnes Asplund Schmidt to the role of Customer Success Manager as a growing number of clients choose its technology to […]

Walr earns spot on 2023 UK’s Best Workplaces™ for Wellbeing list

Walr earns spot on 2023 UK’s Best Workplaces™ for Wellbeing list

Walr, the global res-tech company behind the cutting-edge data creation platform, has earned itself a spot on the 2023 UK’s Best Workplaces™ for Wellbeing list by Great Place to Work®, the global authority on workplace culture.  The 2023 UK’s Best Workplaces™ for Wellbeing list is compiled by analysing surveys from thousands of employees. The surveys […]

Conspiracy Theory Taps Kelly Medema to Lead People and Culture Across Its Indie Agency Collective

<strong>Conspiracy Theory Taps Kelly Medema to Lead People and Culture Across Its Indie Agency Collective</strong>

Kelly Medema has been named vice president of People and Culture at Conspiracy Theory, a certified Minority Business Enterprise that encompasses a network of specialist agencies that work together to tackle client challenges.  This executive leadership role is responsible for leading employee relations, culture and belonging initiatives, talent and change enablement, organizational and performance management, and […]

Saatchi & Saatchi planner launches AI-powered briefing platform, Briefly

<strong>Saatchi & Saatchi planner launches AI-powered briefing platform, Briefly</strong>

Ewan Patel, a planner at Saatchi & Saatchi London, has co-launched Briefly, a new AI-powered briefing platform which uses the latest developments in Natural Language Processing technology to elevate the brief writing process and facilitate better starting points for creative work.  The platform, which offers AI-generated, human-validated tips, prompts and feedback specifically designed for marketing […]

Lewis Moberly Launches LM+, a Sustainability Initiative

<strong>Lewis Moberly Launches LM+, a Sustainability Initiative</strong>

Leading brand design agency, Lewis Moberly, has launched a new initiative, LM +, towards developing a more sustainable business. The agency commitment to sustainability started fifteen years ago with its first environmental policy. The policy set out principles based on creative and responsible use of resources.  Since then, Lewis Moberly has created award-winning, sustainable packaging […]

“The Breakup-Proof Hoodie”. Portuguese streetwear brand +351 creates a garment that protects their clients from the end of their relationships.

<strong>“The Breakup-Proof Hoodie”. Portuguese streetwear brand +351 creates a garment that protects their clients from the end of their relationships.</strong>

During the month of Valentine’s Day, the brand wanted to stir the waters of romance with a breakup-proof hoodie. A unique piece that brings a lawyer-written reimbursement policy on its label. Wearing a piece of clothing from your significant other is seen as a sign of affection — and so, it’s more than natural that […]

Mediaplus International wins C&A account

Mediaplus International wins C&A account

The right message is what counts when you want to reach several million consumers at the right moment. C&A has dedicated itself to this topic and put its European media budget out to tender. The task is to make C&A the “most human centric fashion brand” in Europe. Mediaplus International was convincing in the pitch […]

New CEO for Leading Midlands Agency, Cogent.

<strong>New CEO for Leading Midlands Agency, Cogent.</strong>

Cogent, the integrated marketing group at the forefront of the Midlands creative industry for over 90 years, today announces the appointment of Ian Gathard as its new CEO. Formerly Cogent’s Managing Director, Ian has held a number of senior positions across the creative and production industry at leading agencies including Junction 11, OLIVER, Bloomberg LP […]

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