ShowHeroes, a global leader in digital video and connected TV (CTV) solutions, today announces the launch of Custom Audio Ads for CTV, a groundbreaking AI-powered product that enhances CTV advertising by personalising messages based on key contextual factors. This latest addition to the ShowHeroes portfolio is powered by a strategic integration with AudioStack—an end-to-end, AI-driven audio production […]
Yes& embraces firm’s 55+ years of nonprofit expertise Yes& announce its second acquisition of 2025, the legendary D.C. agency Williams Whittle. Earlier this month Yes& announced the acquisition of Beacon Digital Marketing (now operating as Yes& Beacon), a leader in B2B, fintech, cyber security, and SaaS marketing. The acquisition of Williams Whittle will reverberate throughout the Washington area […]
We Are Social Studios, the social-first production specialist division of We Are Social, is continuing its relationship with the leading arts charity and academy for the screen industries, BAFTA. The image features BAFTA Rising Star winner David Jonsson, along with award presenters Letitia Wright and James McAvoy. For the second consecutive year, We Are Social […]
GumGum’s video solutions suite meets the growing demands of consumers Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer forecast. However, a significant disconnect remains between how ads are delivered and what truly resonates with consumers. GumGum, the leader in contextual-first advertising technologies, today […]
Policy Expert, one of the UK’s leading personal lines insurers spanning home, motor, and pet insurance to over 1.5million customers, has appointed Performance Media agency, ROAST to spearhead its Search Optimisation efforts following a competitive pitch. ROAST will focus on a comprehensive search strategy encompassing both technical SEO and content-driven approaches, building Policy Expert’s profile in […]
And why the bots aren’t yet equipped to displace experiences. BY JP Stacey – Senior Account Director , Outerkind If I could buy stock in the use-frequency of a word by the marketing industry, I would invest in “experiential.” Here’s why. Like the “reimagine” boom circa 2010-2020—when every brand from Dove to Capital One to […]
Influencer-led social-marketing agency Joybyte has won AOR duties for female-founded, family-run accessories brand HOBO Bags after a pitch. The agency will break its first work for the brand later this month. Joybyte will handle social-media management for the brand and engage across IG, TikTok, and Facebook with Joybyte’s fully managed organic social media program. Duties will include the creation […]
Bray & Co. and NOVUS bring innovative, localized, data-centric approaches Fidium Fiber, named one of CNET’s Best Internet Providers in 2024, has partnered with Bray & Co. as its Creative Agency of Record and NOVUS as its Media Agency of Record to amplify its brand and drive its ambitious growth strategy. These strategic partnerships support Fidium’s goal to become the internet provider […]
In a defining moment for the renowned interior design agency, DesignLSM proudly unveils its brand evolution as DLSM Studio. This transformation reflects a new generation, as Holly Hallam and Rachel Pratt put their mark in the sand with the studio’s strong strategic approach to crafting commercially successful, striking brands and environments, offering strategy, branding, and interior […]
Publicis London has strengthened its senior creative line-up with the appointment of a new senior creative team, Nian He and Tiago Beltrame. Reporting to Chief Creative Officer Noel Bunting, He, who is from China, and Beltrame, from Brazil, join the Publicis London fold from HeimatTBWA Berlin, and will be working across the agency’s wide variety […]