Early integration gives brands a direct way to discover creators, activate sponsorships, and measure performance using trusted, first-party data impact.com, the world’s leading commerce partnership marketing platform, announces it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage […]
StrawberryFrog Media has been retained to lead media strategy and execution for Grammy-nominated hip-hop icon Jeezy, kicking off with a fully integrated campaign behind his 2026 Las Vegas residency, The Legend of the Snowman. Set at Planet Hollywood Resort & Casino, The Legend of the Snowman pairs a large-scaled orchestra and cinematic production design with one of hip-hop’s most […]
Grey London today announces the appointment of Alex Moser-Berridge as its Head of Growth, reporting directly into CEO Jai Kotecha. In her role, Moser-Berridge will focus primarily on driving new client acquisition and accelerating the agency’s new business momentum. Working closely with the leadership team, she will be responsible for identifying and converting growth opportunities that […]
Media Director Joins Shop During Period of Strong Growth Zulumatic, the in-house media planning and buying arm of global creative agency Zulu Alpha Kilo (Z.A.K.), has announced that Meredith Castellani, former Senior Director of Media Solutions at Decoded Advertising, has joined as Strategy Lead, effective immediately. Castellani is a highly respected New York-based media director, […]
Senior leadership team including newly appointed VP Americas, Oshri Raz, head to Fontainebleau Miami Beach for one-on-one meetings, providing more information on the platform driving up to 300% revenue growth for partners Limelight Inc.’s senior leadership team will attend POSSIBLE 2026, taking place April 27–29 at the iconic Fontainebleau Miami Beach & Eden Roc in […]
Boulder-based brand accelerator Fortnight Collective has promoted Sam Emrich to Head of Strategy. She joined the agency in 2024 as Senior Director of Strategy and Insights. Over the last two years, Emrich has built and scaled Fortnight’s strategy function from the ground up, strengthening strategy’s role as a central driver of client work, new business, internal processes, […]
Indie creative shop bolsters its creative leadership with new ECD team Zulu Alpha Kilo (Z.A.K.)—one of the world’s top independent agencies, with offices in New York, Toronto, and Vancouver—has announced that world-class creatives Jordan Hamer and Spencer Ryan will join as Executive Creative Directors, effective immediately. Highly respected senior creatives, the pair have crafted campaigns for […]
The latest Health Futures report from VML Health suggests the next big wins in health won’t come from science alone, but from turning breakthroughs into trusted, everyday experiences. Current trends are expanding the opportunities for health brands to engage people in the in-between moments that surround clinical care. With health systems under pressure like never […]
Particular Audience (PA), a global leader in Retail Media and Personalisation technology, today announced the promotion of Langton McCombe to the role of Sales Director, North America. In this position, McCombe will manage the company’s commercial and client delivery initiatives in the region, empowering retailers to unlock new digital revenue streams and deliver hyper-personalized shopping […]
Sainsbury’s Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has partnered with Uber so members can use their points for Uber and Uber Eats. The addition of Uber to Nectar’s over 500 big brand partners has created a new reward category for the loyalty programme. It marks the first time Nectar […]