SeenThis now certified to provide Integral Ad Science (IAS) measurement in its platform

SeenThis now certified to provide Integral Ad Science (IAS) measurement in its platform

The video certification process gives SeenThis clients the option of having IAS validation of video metrics – an industry-first for video display  Adaptive streaming technology platform SeenThis today announced that Integral Ad Science (IAS), a leading media measurement and optimization platform, has completed a video certification to provide third-party-validated, actionable measurement for advertisers distributing video […]

Suzuki hand TMW Unlimited keys to integrated creative account

Suzuki hand TMW Unlimited keys to integrated creative account

Following a competitive pitch, TMW Unlimited scoops advertising and CRM business Suzuki has appointed TMW Unlimited, part of UNLIMITED, to be its integrated creative, content and CRM agency of record. Following a pitch process handled by the Observatory International, the agency will be responsible for delivering integrated creative campaigns and content across all major channels, […]

Agency Network, Meet The People, Hires Group Chief Financial Officer

Agency Network, Meet The People, Hires Group Chief Financial Officer

Meet The People (MTP), the innovative alternative to the big advertising holding company model, today announced the hiring of Lu Hur as the company’s Group Chief Financial Officer. The move comes after two years of growth for the young agency group founded by ad veterans Tim Ringel, Tom Armbruster and Natalie Alberta Dusey, and includes […]

New Research Establishes the Impact of Adopting Relative Advantage as the Growth Principle for Challenger Brands

New Research Establishes the Impact of Adopting Relative Advantage as the Growth Principle for Challenger Brands

Exclusive research released today by Bountiful Cow, a leading independent UK media agency, proves that brands adopting Relative Advantage growth principles can deliver a significant uplift across brand metrics and business performance. Analysis of 236 advertising campaigns from the IPA Databank, demonstrated the impact of Relative Advantage as a growth framework, that is particularly relevant […]

Nielsen expands YouTube Connected TV ads measurement in 11 countries

Nielsen expands YouTube Connected TV ads measurement in 11 countries

Expansion of YouTube CTV ads measurement key step forward for global Nielsen ONE strategy Nielsen, a global leader in audience measurement, data and analytics, will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE […]

adam&eveDDB designs for growth with a trio of appointments

adam&eveDDB designs for growth with a trio of appointments

adam&eveDDB has made three new appointments to its senior team in order to boost growth with new and existing clients, bring extra depth to the agency’s new business offer and to strengthen client partnerships. Sam Lecoeur is promoted from Growth Director to Chief Client Officer; Annabel Barry moves up from New Business Director to Head […]

PLAYNETIC APPOINTS CLARION COMMUNICATIONS FOR PR ACTIVITY

PLAYNETIC APPOINTS CLARION COMMUNICATIONS FOR PR ACTIVITY

New immersive iGaming business Playnetic has appointed Clarion Communications to handle its PR activity. Playnetic create innovative content that delivers an immersive gaming entertainment experience, powered by a strong team of experienced content creators and developers across multiple studios. The company will be making its debut at the biggest global showcase event in the iGaming […]

EVERYFRIDAY CREATES OPTIMISTIC IDENTITY FOR THE MOVEMENT ‘ADDICTED TO RECOVERY’

EVERYFRIDAY CREATES OPTIMISTIC IDENTITY FOR THE MOVEMENT ‘ADDICTED TO RECOVERY’

Creative agency EveryFriday has created the identity for ‘Addicted to Recovery’. A movement centred around a podcast that aims to challenge common misconceptions about addiction by having honest conversations about it and giving hope to people who are struggling with addiction. ‘Through the fog of addiction, there is hope.’ Addiction is a term that is […]

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