IS AI REALLY ‘UNCREATIVE’?

<strong>IS AI REALLY ‘UNCREATIVE’?</strong>

Creators of the global AI phenomenon ‘The Uncreative Agency’ revealed A first-of-its-kind AI tool that has seized the attention of the global marketing industry, garnering more than 12,000 users in the space of 5 days and widespread international coverage, has today been revealed as the brainchild of global creative network DDB.  ‘The Uncreative Agency’ is […]

Cyanite launches technology that can find music based on full text for the first time

<strong>Cyanite launches technology that can find music based on full text for the first time</strong>

Cyanite, a tech company with various software solutions in AI-powered music tagging and search, has launched the first search engine that can instantly translate complex text input into its closest musical equivalent. Similar to image creation services like Dall-E and Midjourney, users can now find matching music by telling the AI exactly what they need […]

Hardee’s Show What Ai CAN’T do

<strong>Hardee’s Show What Ai CAN’T do</strong>

Ai is the word du jour, the topic of the moment.  Everyone is talking about Ai and its capability.  Thanks to the next generation Chatbot GPT and DALL-E platforms, industry leaders, tech leaders, celebrities and news channels all over the world are discussing the hottest topic about how Ai can replace human creativity.  This moment […]

SMAKK’s Branding for AI-Powered Audo Platform Embodies the New Culture of Learning

<strong>SMAKK’s Branding for AI-Powered Audo Platform Embodies the New Culture of Learning</strong>

An evolving job market has resulted in a new, skills-focused culture of education, since typical paths like college are no longer a direct passport to securing work. Addressing these  challenges is Audo, who partnered with branding and marketing agency SMAKK to create a humanistic identity as meaningful as its mission – to bridge the gap […]

adam&eveDDB and Crisis make homelessness ‘Impossible to Ignore’ this Christmas

<strong>adam&eveDDB and Crisis make homelessness ‘Impossible to Ignore’ this Christmas</strong>

• Hyper-real, 4.3-metre-tall sculpture depicting homelessness unveiled today by charity Crisis at Kings Cross station • Sculpture by artist Sophie de Oliveria Barata, working with Creative Giants and adam&eveDDB, uses AI face mapping technology to combine facial features of seventeen real people who have experienced homelessness • Christmas fundraising campaign highlights that homelessness can’t be […]

Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues   

Anxiety Meter can measure passers-by's anxiety with their permission. One-third of passers-by interacted with the ad 817 % longer than the DOOH average. The ones with the highest level of stress received a free preventive check-up.

Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues   

Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues   

Billboard listening to cold symptoms – Remind Swedes of KLM’s full refund offering

Billboard listening to cold symptoms – Remind Swedes of KLM’s full refund offering

After a successful campaign in March this year, summer trip sales went up by 70% in Sweden – KLM Royal Dutch Airlines together with creative agency partner M&C Saatchi Stockholm now follow up with a more high tech approach: The refund billboard. By detecting cold symptoms the billboard can effectively remind Swedes that for whatever reason, may it be a […]

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