The British Red Cross has launched an app that lets users witness a knife attack on a bus, using Facebook data to personalise an online film. The charity’s ‘Witness’ app integrates with a viewer’s Facebook account and inserts information from their profile into the film, which features a young man being stabbed on a night […]
Video-sharing website YouTube has rolled out a new ‘play’ logo to its social media and app platforms, but has retained its existing brand on its desktop site. The new logo, which is being used on YouTube’s Facebook and Twitter pages, as well as apps, features a red play button within a white bubble, as well […]
Nando’s is taking its loyalty scheme into the online arena for the first time in an attempt to identify new data-driven marketing opportunities to target customers. The restaurant chain is replacing its old paper-based scheme with the launch of a card diners can swipe in-store August 27. Customers now collect chillies instead of chickens for […]
To advertise for a Life Cinemas app which allows users to download movies onto their phones, the JWT Corporation in Uruguay has come up with a series of creative posters which summarizes each movie in Japanese emoticons. There’s “Ted”, “Harry Potter”, “Life of Pi” and “Finding Nemo”, all accompanied with the tagline: “The movies you […]
To help its customers know its vehicles better, German carmaker Audi has created an innovative, augmented-reality app—named “eKurzinfo”—that uses the iPhone camera to identify the many functions of the car. Loaded with information of more than 300 elements in the car, the app serves as a high-tech, interactive alternative to the traditional, complex car manual. […]
Ikea has created an augmented reality app that allows customers to see how its products would fit into their homes as it looks to boost its online and mobile sales and limit returns of ill-fitting furniture. The updated 2014 Ikea Catalogue app, available on iOS and Android, will enable customers to try out 90 products […]
Commercial Break is a new app launched onto the market this week aimed at those who spend ad break hopping channels, only to go back to their programme and realise they have missed half of it. The free iPhone app alerts viewers in real time when their TV programme comes back from commercials by using […]
Ladbrokes is “making punters an offer they can’t refuse” in its latest TV ad campaign, which features the familiar pairing of Tiziano Crudeli and Chris Kamara in activity inspired by ‘The Godfather’. The change of direction was prompted by a strategic decision to “boost the role of Ladbrokes’ offers and products in the narrative”. The […]
Telegraph Media Group has partnered with Halifax to create the first campaign on its Google Currents edition. The deal, brokered by MEC, is also the first to use The Daily Telegraph’s integrated tablet proposition, which offers brands access to its rapidly growing iPad, Flipboard and Google Currents subscribers. The partnership runs for one month, and […]
Some Android users swear by task-killing apps, but most feel that the OS has matured to a point where you can let it manage itself without the need to meticulously close every open app on your phone. That hasn’t stopped German automaker Audi, of all companies, from releasing its own task-killer app called Audi Start-Stop. […]