Heineken® and Le Pub launch the latest iteration of its #workresponsibly initiative, less than a year after ‘The Closer’. In the new campaign, ‘The Office Cleaners’, the brand aims to help restore the work-life balance of workers by setting healthy boundaries at work so they can enjoy time with the ones who matter most. According to research by […]
FC Home & Deco, the Argentinian retailer, has launched The Passion Calculator, software based on an algorithm that posts discounts on social networks depending on what is happening during the country’s matches in the World Cup. In a blend of amusement and useful probabilities, the service works to calculate the odds of accidentally damaging a […]
As a part of Movistar’s campaign “It’s time to speak up”, the spot shows a situation that happens to thousands of women every day and reaffirms the commitment of the company to social issues within its platform of Corporate social responsibility. The ad by Dhélet VMLY&R, encourages to talk about gender violence and promotes the […]
Emanuel “Manu” Ginóbili is the best Argentinian basketball player ever, to play for an NBA team. Over 16 years wearing the #20 shirt for the San Antonio Spurs, he has become a loved and respected idol, both in Texas and his native Argentina. Recently, “Manu” announced his retirement and the Spurs decided to retire his #20 […]
As far as the Brazilian beer brand, Skol, was concerned, there was lots of support for Iceland on June 17. Despite being the country with the smallest population to enter the competition, the beer brand launched a campaign for Brazilians to increase their number of supporters. There are many reasons for this support. Brazil […]
MACMA – Breast Cancer Aid Movement, in partnership with DAVID Buenos Aires, have come together again to launch their newest campaign, “What’s On Your Mind?” The new spot highlights how in the same time it takes to check our social media channels, we can perform a simple and painless self-check on our breasts. Approximately one […]
Taking advantage of the International Women’s Day, Wunderman Buenos Aires wanted to highlight the gender violence women suffer every day. Therefore, together with “Fundación Mujeres en Igualdad”, they launched FEMPLEA. This new free app is the first labour bank created to take care of women apart from preventing gender violence. Because only women can […]
Taking advantage of the World AIDS day, Fundación Huésped and Wunderman BA launched a new campaign to enhance awareness and remark that the issue is still active. The campaign called “Living Statistics,” was based on the classic iconography of statistics and the colour related to HIV. In several areas of the city of Buenos Aires, […]
[KGVID]https://marcommnews.com/wp-content/uploads/2017/10/Movistar-Little-Richard.mp4[/KGVID] Who would ever think not to answer a call from their mother? Dhélet Y&R and Movistar launched a Mother’s Day spot about a young man who apparently doubted answering when he got a video call from his mother, but in reality, he’s preparing a surprise to make her happy. Advertising Agency: Dhélet Y&R Client: […]
FIFA will award in London, the most beautiful goal of 2016 with the Puskás Award. Among the candidates are true “works of art” from all corners of the world. But for ABTO – Associação Brasileira de Transplante de Órgãos (Brazilian Association of Organ Transplantation), the most beautiful goal of the year is not on the […]