At least 6 people still die every day fleeing across the Mediterranean. In 2018 alone, at least 2,277 people attempting to cross the sea were unable to reach dry land. As the work of civil sea rescue organisations is hampered, the proportion of deaths and missing persons in the Mediterranean has quadrupled since 2015. It […]
The Stroke Association, the UK’s leading charity dedicated to supporting people to rebuild their lives after stroke, is partnering with Channel 4 for its latest awareness campaign. Negotiated by Omnicom Media Group’s PHD Manchester and 4Sales in Manchester, the TV-led campaign will launch ahead of the charity’s Stroke Awareness Month in May to increase awareness […]
The UK’s largest online marketplace for booking hair and beauty treatments, Treatwell, has launched ‘Life Saving Wax’ in partnership with Public Health England’s (PHE) ‘Cervical Screening Saves Lives’ campaign. Around 2,600 women are diagnosed with cervical cancer in England each year and around 690 women die from the disease. It is estimated that if everyone attended […]
Have you ever stopped to think about what graffiti on men’s and women’s bathrooms can reveal about toxic masculinity? This is exactly what the @banheirodehomem (@mensbathroom) project wanted to find out. The study, in association with agency Soko, compared the content of phrases and expressions found on both restrooms. However, it’s important to understand where […]
Real women who’ve survived domestic violence are giving their voices to scenes from silent movies where female characters are being abused by men, in support of a Romanian domestic violence charity. In Unquiet Voices, a 40-minute film created by Cheil Centrade on behalf of Romanian charity ANAIS, scenes from seven different silent films are intertwined with […]
SAMBAZON, the brand leader in açaí and only certified organic and fair trade açaí company on the market, announces the return of the second annual #PurpleForThePlanet campaign. The campaign reinforces SAMBAZON’s commitment to protecting the environment and its rich biodiversity by saving 30 species in 30 days, one purple head at a time. Last year’s campaign […]
What happens when we’re struck down and hurt, when bones are broken and organs are split? How do we come back, who helps us; family, friends? What does it take, as human beings, to have the patience and energy to push through the pain and frustration, to find the strength to heal? These are the […]
Nature is “Beesexual”, which means most plants need bees to reproduce. This is why Pornhub announced the launch of its “Bisexual” campaign to help save the dwindling bee population. Under the newly launched channel, users can enjoy “bee porn” or short videos of foraging bees featuring voiceover cameos by well-known adult entertainment stars. Pornhub has […]
Indians take great pride in their traditions. Their culture and values are what define them, but rarely do they ever get the opportunity to use a sacred tradition to do so much more. Rice brandIndia Gate, together with The Classic Partnership, part of the VMLY&R Group, believe that rice, which is used to shower blessings […]
As we celebrate Earth Month, the Lebanese Basketball Federation used a pre-game tradition to draw attention to a critical issue. The Federation and VMLY&R, with nonprofit Jouzour Loubnan, raised awareness of the decline of cedar trees in Lebanon due to deforestation. The central image of the Lebanese national flag is a cedar tree. If you remove […]