Myths and stigmas surrounding menstruation cause some women and girls to miss school or work, not enter religious places, or go into isolation every month. Instead of speaking up about something as normal as period, they’re taught to hide their monthly reality. To end the stigma around this often unspoken issue, Chimp&z Inc, an integrated […]
On Friday, May 24th it was 100 years since the parliament took the decision to approve universal voting rights in Sweden. Nevertheless, many still struggle for the right to a voice. Today the nation have come a bit along the way towards equality, but in the end, men are still in leading positions. That’s what the […]
Blood cancer charity Anthony Nolan has launched a new film to increase the public’s understanding of the lifesaving work it does, and drive financial support. The film called ‘Without You’ tells the story of a young woman looking for someone special – a stem cell donor. The campaign created by DRUM, Omnicom Media Group UK’s […]
The new institutional film for the Dorina Foundation pays homage to the dot, highlighting its key role in enabling both sighted and visually impaired people to read. The first part of the film – minimalist and fully digital – portrays the dot as a punctuation mark. The second part – more tactile and fully analog […]
Creative agency Twelve announced the launch of a series of ads promoting HEINEKEN UK’s alcohol-free beer and cider range: Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free. As the no-and-low continues to develop, the campaign — titled ‘Say Yes’ — calls on shoppers to reappraise the category and its relevance by highlighting relevant consumption […]
The life expectancy of transgender people in Brazil is age 35 due to violence and discrimination. This fact is highlighted in the new film Thirty-Five developed by Y&R Brazil (part of VMLY&R Group) for Athosgls, an LGBTQI+ news portal. The short film, produced by FAUNA studio, features real trans couple Guto and Onika. This statistic is underscored […]
It’s no secret that everyone loves an animal print, whether it’s fashion, accessories, jewellery, interiors, bedding, or cosmetics. You could say the animal print is a universal language, and the fashion industry specifically has been getting inspiration from animal beauty for centuries. The jaguar print is one of the most used patterns in fashion. While […]
According to the latest census, published by IBGE in 2010, more than 45 million people stated that they had at least one type of disability. The report also showed that, in São Paulo, the largest city in Brazil, only 9% of sidewalks are wheelchair-accessible. Since then, improvements have been made but people with physical disabilities do not […]
A recent UN report states that the most dangerous place for women is their own home. This is the insight used for a chilling awareness campaign titled ‘You Are Not Alone’ from Brazil, which aims to highlight domestic violence by telling stories of distress from the perspective of the only eyewitness: an object inside that house. The objects chosen […]
Global animal rights charity Four Paws, has appointed Blue State Digital to create a campaign to improve animal welfare across the UK, following a five-way pitch. The digital campaign, called ‘Make Food Kinder,’ aims to empower consumers with information about what their local authority is doing to establish or improve animal welfare practices. The message […]