The televisions screens of New York City residents will go dark this week when Friends of Animals, an international nonprofit wildlife advocacy organisation, airs its provocative ad spotlighting the fur industry. The ad, created by Atlanta-based Chemistry, seeks to promote awareness of the cruelty involved in the use of fur for fashion from the animals’ […]
Compassion in World Farming, a leading animal welfare charity, has revealed a hard-hitting new stunt which aims to highlight the long journeys endured by live farm animals, ahead of Stop Live Transport Day on Friday 14th June. The push was developed in partnership with creative agency ELVIS. Compassion in World Farming is driving a truck […]
Ogilvy UK and British Gas release a new film shining a light on the struggles of unpaid carers. ‘Two Sides of the Story’, which will run in cinemas UK-wide during National Carers Week, highlights the relationship between unpaid carers and their closest friends. There are more than 6.5 million unpaid carers in the UK looking […]
Premium out-of-home media owner Ocean Outdoor continues its Ocean for Oceans mission on World Oceans Day (Saturday, June 8) when it presents exclusive clips from an underwater film and photoshoot produced by the celebrated Royal Ballet Company soloist Fernando Montaño. Filmed in London by the underwater photographer Robin Conway, Dance for the Sea is a new work choreographed by […]
Seeking to increase the awareness of disability causes, aid association AACD and advertising agency Z+ present the “Empathy Objects” campaign, which made participants experience firsthand the difficulties faced by people with physical disabilities or reduced mobility. The action intends to emphasise the importance of AACD’s work and motivate more people to donate to the institution, which has five orthopedic workshops in […]
Summer’s here. And life has migrated outdoors from the living room to the decking. To mark the opening of the outdoor season, Swedish wood protection company Sioo:X is putting its claim of unbeatable durability to the ultimate test by challenging their competitors in a 12-year product test. The test will take place in a custom-built […]
A leading healthcare communications agency has teamed up with Heart UK to help raise awareness of cardiovascular disease in women. Havas Lynx Group, which employs 350 people across offices in Manchester and London, has created a unique ‘LuvDub’ radio commercial that is being used to highlight the fact that a large amount of the female […]
ROTHCO, part of Accenture Interactive, have created a short online film for energy provider, Electric Ireland to promote its involvement in the charity walk Darkness into Light. The film explores the story of an extraordinary couple who turned a devastating personal event into a worldwide movement for hope. Directed by Zak Razvi, the intimate short […]
Myths and stigmas surrounding menstruation cause some women and girls to miss school or work, not enter religious places, or go into isolation every month. Instead of speaking up about something as normal as period, they’re taught to hide their monthly reality. To end the stigma around this often unspoken issue, Chimp&z Inc, an integrated […]
On Friday, May 24th it was 100 years since the parliament took the decision to approve universal voting rights in Sweden. Nevertheless, many still struggle for the right to a voice. Today the nation have come a bit along the way towards equality, but in the end, men are still in leading positions. That’s what the […]