Created by Santiago-based Prolam Y&R, these striking UNICEF ads show how cyberbullying hurts victims. The ads depict school children with smartphones in hand, ganging up on their helpless targets to capture photos of them. The accompanying text highlights cyberbullying as the leading cause of depression and suicide among young children, and urges viewers not to […]
Super excited! Out installation for #LDF15 goes live later today. It’s for a great cause @PutRedBack #PutRedBack https://t.co/0SRdWXjCUd — Cheil UK (@CheilUK) September 21, 2015 Cheil UK is launching a new social initiative, #PutRedBack, which aims to raise awareness of the restrictions on gay men donating blood, and to help shift the debate. The #PutRedBack […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/09/NSPCC_Alfie-the-Astronaut_60secs.mp4[/KGVID] The NSPCC is launching a brand campaign, the first within their rebrand with the strapline, Every Childhood is Worth Fighting For. The campaign is inspired by childhood dreams and imagination and shows how the work the NSPCC do helps children rebuild their lives, giving them back a childhood full of hope and […]
Millions of people in the world live and survive thanks to the actions of aid workers. Without them, there would be no local actions or assistance for deprived populations. However, they are often the targets of violent attacks. In the past 15 years alone, more than 3,000 aid workers have been killed, kidnapped or hurt […]
Ahead of the United Nations Conference on Climate Change in Paris, Unilever is raising awareness of one of the main causes of global warming: deforestation. Stopping deforestation is an urgent priority in tackling climate change. To do this, DAVID Buenos Aires, in collaboration with Ogilvy & Mather London, created the film, Farewell to the Forest, […]
The British Heart Foundation has hammered home the sudden cruelty of heart disease in an emotive multi-channel campaign by DLKW Lowe. Called ‘Heart disease is heartless’, the campaign centres on a TV and cinema ad which shows a young boy about to lose his father to heart disease. Carolan Davidge, director of marketing and engagement […]
Cheil UK has launched a campaign today that harnesses the power of a tweeting kettle, to support and boost donations for the charity Maytree, who care for people in a suicidal crisis. The kettle has been specially adapted so that each time it is turned on, a sensor within the kettle will publish a tweet, […]
Karma Nirvana, the UK Charity that supports victims and survivors of forced marriage and honour-based abuse, has launched a social media campaign to build public awareness of this little understood issue here in Britain. Leo Burnett London created the campaign for the charity which held the first National Day of Memory for victims of ‘honour’ […]
United for Wildlife (UfW), an unprecedented wildlife conservation alliance, has launched an interactive Minecraft campaign and are working with social advertising agency Telegraph Hill to connect with young people and raise awareness of the plight of endangered animals in Africa. The ‘We Are The Rangers’ campaign aims to engage young digital makers aged 15-30 in […]
Breast Cancer Now, the new charity created from April’s merger of Breast Cancer Campaign and Breakthrough Breast Cancer, launches June 15 with the ambition of stopping women dying from breast cancer by 2050. The largest breast cancer charity in the UK, Breast Cancer Now has vowed to fund the brightest researchers from across the UK […]