Actors Don Scary Masks For A Halloween-Inspired Anti-Smoking Campaign

Actors Don Scary Masks For A Halloween-Inspired Anti-Smoking Campaign

As the British National Health Service’s anti-smoking month, “Stoptober”, coincided with Halloween, HealthExpress decided to get spooky with its anti-smoking campaign. To reach out to the 10 million smokers in the UK, actors donned terrifying masks that show the detrimental effects of smoking and the physical damage smokers do to themselves if they continued to […]

Breast Cancer Care launches ‘powerful’ campaign to highlight support role

Breast Cancer Care launches ‘powerful’ campaign to highlight support role

Breast Cancer Care is launching the first marketing campaign to carry its new orange logo, using ‘powerful and striking’ images of women showing their mastectomy scars to convey its role in supporting cancer sufferers both during and after treatment. The ads feature pictures of women with their mastectomy scars, aiming to show that it is possible […]

Unicef unveils ‘End of Violence Against Children campaign’

Unicef has launched an ‘End of Violence Against Children’ campaign, aiming to highlight that “just because you can’t see violence, doesn’t mean it’s not there.” Unicef brought in actor and goodwill ambassador Liam Neeson in a bid to highlight instances of violence against children, cyber bullying and gang rape. The 60-second spot shows the aftermath […]

The Trevor Project & Miami Ad School create haunting ads highlighting LGBT suicide

The Trevor Project & Miami Ad School create haunting ads highlighting LGBT suicide

The Miami Ad School and The Trevor Project – an organisation working to prevent suicide in the lesbian, gay, bisexual, transgender, and questioning youth community – recently partnered to create a series of ads highlighting that words can kill. Copywriter Inga-Marie Sorensen devised the tagline ‘Words Can Kill’. The powerful ads show words like “dyke” […]

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