Serviceplan Group‘s House of Communication New York and Varo debut US campaign, spotlighting the bank’s mission of financial inclusion
Serviceplan New York collaborated with Varo Bank on the brand’s first national campaign: ‘Varo. A bank for all of us’ which builds on the company’s brand vision for a more accessible and inclusive financial system. It's Your Money from Varo Studios on Vimeo. Varo, the first and only digital bank with a national bank charter, is committed to helping […]
On International Women’s Day and with March being the Women’s History Month, Standard Chartered Bank UAE pledged that it would raise awareness about gender pay inequality and one example of this is in the world of art. This initiative comes also in line with the UAE’s vision 2021 to be one of the world’s top […]
When asked ‘What is KLM?’ just a fraction more than half of the German population answered ‘It’s an airline’. In other words: about half of Germany’s population (to be exact: 46%) does not know the answer to the question of what KLM is. To make everyone aware of the fact they are the Royal […]
Standard Chartered has launched a new global brand campaign created by TBWA\Group Singapore, refreshing the bank’s commitment of being ‘Here for good‘. The brand promise was introduced in 2010, and showed how a bank could be a force for good by promoting economic activity that has a positive social impact. But as the world progressed, […]
On July 7th, 2017, Sofía Gómez, a Colombian athlete sponsored by BBVA bank, dived 84 meters into the sea to establish the new world record for apnea, a sport scarcely heard of and rarely practiced in the country. During her incredible underwater achievement, she successfully held her breath for 2 minutes and 45 seconds. In […]
Aldermore, the specialist bank, has appointed innovation consultancy Fearlessly Frank to assist the business with its strategic marketing communications. In an overcrowded and highly competitive space, Fearlessly Frank has been tasked to ensure the eight-year-old SME-focused bank continues to innovate and maintain its edge over competitors. Fearlessly Frank has been working with Aldermore since the […]
We can barely endure some marketing messages for 30 seconds without mentally switching off. So how did Santander manage to get sceptical millennials to endure 17 minutes (yes that’s right, it’s not a typo, seventeen minutes)? The answer is ‘film’. Brand films can sometimes be style over function and merely created to win awards and […]
M&C Saatchi and Rapier have created a fully integrated campaign for NatWest which celebrates the launch of its new Reward Current Account, offering customers 3% back in Rewards on their household bills. The campaign started with trailer activity on Thursday 22nd October. This led up to the launch of the campaign on the 25th October […]
Rufus Leonard has overhauled the Lloyds Banking Group brand, bringing together all of its businesses under one identity system and introducing a ‘confident and powerful’ customer-focused positioning. The new brand, which begins to roll out this week, follows Lloyds Bank’s split from TSB – which has re-launched as a stand-alone high street brand – and […]
