Wunderman Thompson Peru Launches Gender Wage Gap Campaign for Scotiabank’s Bank on Equality

Campaign seeks to raise awareness for fair salaries among both women and men, eliminating gender wage gap

Wunderman Thompson Peru Launches Gender Wage Gap Campaign for Scotiabank’s Bank on Equality

As Peru has one of the highest rates of the gender wage gap in Latin America (29.6%), Scotiabank, one of the largest banks in Peru, made a public commitment to change this. With the help of Wunderman Thompson Peru, and on the occasion of International Women’s Day, Scotiabank surprised all its female clients who opened […]

MoneySense with NatWest

The&Partnership’s first creative for the British bank since winning account in October 2019

MoneySense with NatWest

Ever heard the expression ​“Count the pennies and the pounds will look after themselves?” ​ … seems the little girl who appears as the main protagonist in this 40” film for NatWest has been taught that. As we all know, you’re never too young to start good habits with money, and with the help of […]

The&Partnership London win 35m NatWest account

Appointed Creative Agency of Record

The&Partnership London win 35m NatWest account

The & Partnership London has been appointed as NatWest’s Creative Agency of Record. After  a short process with roster agencies during the summer, The & Partnership were appointed to lead on 2020 activity. We’ve loved the passion, enthusiasm and energy with which they’ve approached this brief so it makes sense to continue this partnership and […]

Canadian Credit Union Association is putting people first in brand campaign

Canadian Credit Union Association is putting people first in brand campaign

Launched in mid-2019, the Canadian Credit Union Association’s brand campaign – “You First, Banking Second” – established and legitimised a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions – highlighting what Canadians look for in a banking partner, and how credit unions deliver value […]

New Arnold Worldwide campaign shows Santander Bank isn’t a one trick pony

New Arnold Worldwide campaign shows Santander Bank isn’t a one trick pony

Santander Bank have unveiled their new campaign in the US, created by global creative agency Arnold Worldwide. Building on their ‘Respect Adds Up’ platform, which includes ‘Run Around’ and ‘Goose,’ with two new spots, ‘Pony’ and ‘Butter,’ these spots are rooted in findings that people are complacent with their banks because they actually expect to be slighted.  “Banking with Santander […]

Nationwide’s Pay Day Save Day targets potential savers with other banks in new OOH campaign

Nationwide’s Pay Day Save Day targets potential savers with other banks in new OOH campaign

In response to a savings crisis in the UK where more than 11 million people have less than £100 in savings, Nationwide last month launched ‘Payday Saveday’. The widespread advertising campaign, which was developed in collaboration with VCCP, is aimed at people who are not currently putting any money away to start saving something, no […]

Hearts & Science optimise The Co-operative Bank’s “For People with Purpose” campaign

Hearts & Science optimise The Co-operative Bank’s “For People with Purpose” campaign

The Co-operative Bank is working with Hearts & Science on an innovative media strategy for the Bank’s For People with Purpose campaign which aims to amplify the bank’s status as the ethical banking choice for UK consumers. The strategy, proposed and fulfilled by Hearts & Science, incorporates the use of Good Loop for online video content, allowing […]

ANNA working with Taylor Herring to help find the ‘Puurfect Miaow’ for debit card

ANNA working with Taylor Herring to help find the ‘Puurfect Miaow’ for debit card

Current account provider ANNA has appointed award-winning creative agency Taylor Herring to lead a marketing campaign to expand on the success of their miaowing debit card initiative. ANNA (Absolutely No-Nonsense Admin) – a mobile business account and digital admin assistant – launched its miaowing debit card in September 2018 and will partner with creative agency […]

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