New Arnold Worldwide campaign shows Santander Bank isn’t a one trick pony

New Arnold Worldwide campaign shows Santander Bank isn’t a one trick pony

Santander Bank have unveiled their new campaign in the US, created by global creative agency Arnold Worldwide. Building on their ‘Respect Adds Up’ platform, which includes ‘Run Around’ and ‘Goose,’ with two new spots, ‘Pony’ and ‘Butter,’ these spots are rooted in findings that people are complacent with their banks because they actually expect to be slighted.  “Banking with Santander […]

Nationwide’s Pay Day Save Day targets potential savers with other banks in new OOH campaign

Nationwide’s Pay Day Save Day targets potential savers with other banks in new OOH campaign

In response to a savings crisis in the UK where more than 11 million people have less than £100 in savings, Nationwide last month launched ‘Payday Saveday’. The widespread advertising campaign, which was developed in collaboration with VCCP, is aimed at people who are not currently putting any money away to start saving something, no […]

Hearts & Science optimise The Co-operative Bank’s “For People with Purpose” campaign

Hearts & Science optimise The Co-operative Bank’s “For People with Purpose” campaign

The Co-operative Bank is working with Hearts & Science on an innovative media strategy for the Bank’s For People with Purpose campaign which aims to amplify the bank’s status as the ethical banking choice for UK consumers. The strategy, proposed and fulfilled by Hearts & Science, incorporates the use of Good Loop for online video content, allowing […]

ANNA working with Taylor Herring to help find the ‘Puurfect Miaow’ for debit card

ANNA working with Taylor Herring to help find the ‘Puurfect Miaow’ for debit card

Current account provider ANNA has appointed award-winning creative agency Taylor Herring to lead a marketing campaign to expand on the success of their miaowing debit card initiative. ANNA (Absolutely No-Nonsense Admin) – a mobile business account and digital admin assistant – launched its miaowing debit card in September 2018 and will partner with creative agency […]

Art Fails to Melt Bankers’ Cold Hearts in New Ad for Russian bank Tochka

Art Fails to Melt Bankers’ Cold Hearts in New Ad for Russian bank Tochka

Renaissance art finds an unsympathetic audience in this inspired new campaign for Russian bank Tochka, directed by Great Guns’ Ilya Naishuller. Creatively devised by agency Voskhod and produced by Daddy’s Film Moscow, the fantastical ad brings iconic artworks to life to epic effect. The 60-second ad, ‘The Wrong Bank’, takes place in an art gallery […]

ForteBank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship

ForteBank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship

Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly nine million Kazakhstan women account for 40% of the country’s GDP.  43% of all Kazakhstan’s small and medium sized businesses are operated by women and 52% of the country’s sole proprietors are female.  ForteBank is […]

I-AM and CYBG team to create the ultimate social learning environment in Manchester

I-AM and CYBG team to create the ultimate social learning environment in Manchester

Leading London-based international branding and interior design agency I-AM have worked closely with Clydesdale and Yorkshire Bank’s digital banking service ‘B’ to design B-Works in Manchester. B-Works – which opened on Monday 14 January – is a three-storey retail and SME lending space on the busy Market Street in the heart of the city unlike […]

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