When Monzo needed to launch their new business accounts, they asked Studio Output to help develop the visual identity. Over a series of design sprints, the partnership delivered an identity system with the simplicity and magic people love about Monzo, and the trust and reassurance businesses need from a bank. The need to adapt Monzo […]
Campaign seeks to raise awareness for fair salaries among both women and men, eliminating gender wage gap
As Peru has one of the highest rates of the gender wage gap in Latin America (29.6%), Scotiabank, one of the largest banks in Peru, made a public commitment to change this. With the help of Wunderman Thompson Peru, and on the occasion of International Women’s Day, Scotiabank surprised all its female clients who opened […]
The&Partnership’s first creative for the British bank since winning account in October 2019
Ever heard the expression “Count the pennies and the pounds will look after themselves?” … seems the little girl who appears as the main protagonist in this 40” film for NatWest has been taught that. As we all know, you’re never too young to start good habits with money, and with the help of […]
Appointed Creative Agency of Record
The & Partnership London has been appointed as NatWest’s Creative Agency of Record. After a short process with roster agencies during the summer, The & Partnership were appointed to lead on 2020 activity. We’ve loved the passion, enthusiasm and energy with which they’ve approached this brief so it makes sense to continue this partnership and […]
Launched in mid-2019, the Canadian Credit Union Association’s brand campaign – “You First, Banking Second” – established and legitimised a new category in the banking space. Its work, created by Camp Jefferson, celebrated the defining principles of credit unions – highlighting what Canadians look for in a banking partner, and how credit unions deliver value […]
Santander Bank have unveiled their new campaign in the US, created by global creative agency Arnold Worldwide. Building on their ‘Respect Adds Up’ platform, which includes ‘Run Around’ and ‘Goose,’ with two new spots, ‘Pony’ and ‘Butter,’ these spots are rooted in findings that people are complacent with their banks because they actually expect to be slighted. “Banking with Santander […]
HSBC UK has retained TMW Unlimited as BTL agency of record, with the agency beating Wunderman Thompson and McCann Central at the final stage of a competitive pitch that began in June. Six agencies were involved in an earlier stage of the process. The renewed partnership will see TMW Unlimited continue to manage customer engagement […]
In response to a savings crisis in the UK where more than 11 million people have less than £100 in savings, Nationwide last month launched ‘Payday Saveday’. The widespread advertising campaign, which was developed in collaboration with VCCP, is aimed at people who are not currently putting any money away to start saving something, no […]
In response to a savings crisis in the UK where more than 11 million people have less than £100 in savings, Nationwide Building Society is launching a new widespread advertising campaign. It is aimed at encouraging people who are not currently putting any money away to start saving something, no matter how small, and regardless […]
The Co-operative Bank is working with Hearts & Science on an innovative media strategy for the Bank’s For People with Purpose campaign which aims to amplify the bank’s status as the ethical banking choice for UK consumers. The strategy, proposed and fulfilled by Hearts & Science, incorporates the use of Good Loop for online video content, allowing […]