The LEGO Group launches Rebuild The World, a new global brand campaign supported by a TV, online and out of home campaign created by BETC in collaboration with the LEGO Agency. Rebuild The World celebrates the power of creativity and its capacity to change the world. LEGO play invites us to cultivate the creativity of […]
evian unveiled its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return to outline a new ethos for “living young”. In an increasingly fast-paced world with ceaseless swiping and constant notifications, the campaign suggests trusting that little voice inside all of us, that inner baby that reminds us […]
Citroën, and their agency Traction (BETC), launched #BornAndré to mark their official 100th birthday and paying homage to their founder André Citroën. Citroën is a ‘human centric’ brand, putting people at the heart of their strategy, as told through their signature ‘Inspired by you’. The #BornAndré campaign is simple: if a child born on the 4th […]
Yes, men manscape. On a regular basis. Almost everywhere. But why take the risk of a razor cut, making a mess or even burning pain when you can choose the effortless option for perfectly smooth skin? With Veet Men, manscaping is a no-pain proposition, a better option for boosting confidence. To promote the pain free, effortless Veet way, […]
Did you ever notice when at the movies, only the real fans stay to watch the closing credits until the end? CANAL+, the number one channel for cinema lovers in France, decided to surprise committed cinema enthusiasts with a little gift hidden in the closing credits. In collaboration with the MK2 cinemas and BETC, CANAL+ […]
Since its foundation E. Leclerc has aimed at offering a better quality of life for all French people, through their shopping habits. As part of this they have since a long time moved beyond the initial food offering and can today boast the market’s most competitive prices on anything from petrol, para pharmacy and glasses […]
Bouygues Telecom won a lot of hearts over last Christmas with their awkward dad dancing to Redbone’s “Come get your love”. The ad collected over 150 million organic views and the soundtrack became the most Shazamed song in France over the Christmas period. Now a new humorous spot ‘Mamita’ by BETC, in line with Bouygues’ […]
Yuki Kani joins BETC ETOILE ROUGE in the role of Creative Director and as part of the creative teams helmed by Executive Creative Director Jasmine Loignon. After graduating from the Tama Art University in Tokyo, Yuki begun his career at Carré Noir, before joining BETC and later BETC Luxe as Art Director. During his 12 […]
Air France Music is launching concert search engine “Never Miss Out“, which was developed in association with General Pop, BETC’s entertainment production entity. Is the concert by your favourite performer sold out? “Never Miss Out” allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. […]
Marie Dalgar is a creative make up brand, celebrating this year its 10 years birthday. In 10 years, Marie Dalgar became the leading Chinese make up brand in China, constantly innovating, the 1st Chinese make-up brand to be sold in Sephora, and now expanding to South East Asia. Its ambition is to become in the […]