“Trauma”, the latest production of French TV channel 13th Street (13ème Rue), is the story of Adam, a hardened cop on the trail of a serial killer, who suffers from amnesia after an injury. On discovering a young, kidnapped woman hidden in his basement, he questions whether the killer he was tracking was none other than […]
On the 50th anniversary of the 1000th goal by the King of Soccer, PUMA and agency BETC/Havas invite a generation that did not see him on the field to help him hit that record in the digital world
The privilege of those who had the chance to see Pelé playing is undisputed. To relive those moments nowadays, one must rely on news reports, videos or photos. But technology is here to change this scenario, giving new generations the chance to play and have the feeling of seeing the King of Soccer score another goal, even […]
New technologies: PEUGEOT uses piezoelectricity that recycles sound pollution to recharge the PEUGEOT e-208
PEUGEOT, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs the vibrations emitted by city sound waves to help recharge the new e-208, 100% electric model. To demonstrate their commitment to Unboring the Future, as well as […]
Leroy Merlin, the leader of the French DIY market, launches a new communication platform developed by its agency partner BETC. After the 2017 film “Life’s Adventure”, Leroy Merlin takes a new strategic step with “A Life to Build”, confirming its position as the top home brand in France. The film tells the story of two people who, united by destiny, […]
While the car industry is on the road to change like never before, Peugeot uncovers its new vision: Unboring the Future. It is a rousing slogan, almost like a statement from car lovers who reject the idea that energy transitions or, further down the line, self-driving cars somehow erase the auto industry’s 120-year history of […]
The LEGO Group launches Rebuild The World, a new global brand campaign supported by a TV, online and out of home campaign created by BETC in collaboration with the LEGO Agency. Rebuild The World celebrates the power of creativity and its capacity to change the world. LEGO play invites us to cultivate the creativity of […]
evian unveiled its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return to outline a new ethos for “living young”. In an increasingly fast-paced world with ceaseless swiping and constant notifications, the campaign suggests trusting that little voice inside all of us, that inner baby that reminds us […]
Citroën, and their agency Traction (BETC), launched #BornAndré to mark their official 100th birthday and paying homage to their founder André Citroën. Citroën is a ‘human centric’ brand, putting people at the heart of their strategy, as told through their signature ‘Inspired by you’. The #BornAndré campaign is simple: if a child born on the 4th […]
Yes, men manscape. On a regular basis. Almost everywhere. But why take the risk of a razor cut, making a mess or even burning pain when you can choose the effortless option for perfectly smooth skin? With Veet Men, manscaping is a no-pain proposition, a better option for boosting confidence. To promote the pain free, effortless Veet way, […]
Did you ever notice when at the movies, only the real fans stay to watch the closing credits until the end? CANAL+, the number one channel for cinema lovers in France, decided to surprise committed cinema enthusiasts with a little gift hidden in the closing credits. In collaboration with the MK2 cinemas and BETC, CANAL+ […]