CANAL+ surprises real cinema lovers with a gift hidden in the closing credits

Did you ever notice when at the movies, only the real fans stay to watch the closing credits until the end?

CANAL+, the number one channel for cinema lovers in France, decided to surprise committed cinema enthusiasts with a little gift hidden in the closing credits.

In collaboration with the MK2 cinemas and BETC, CANAL+ hid a secret message in the end credits of several films during a week’s time. The message consisted of a promo code giving away a three month subscription to CANAL+ for free.

So if you’re in France, next time you go to the movies – keep your eyes open until the end!

Source: BETC

  BETC, Campaign, CANAL, Cinema, End Credits, Film Lovers, France, Marketing, MK2, Movies, Promotion