British gin brand, Warner Edwards, has appointed Birmingham based creative agency LIFE as its BTL agency, as the brand strengthens its agency roster to support its strong performance across both the on and off-trade. “We’re really excited to be working with LIFE. They demonstrated a thorough knowledge of the category and a passion for Warner Edwards. […]
Elmwood client Kopparberg, the Swedish fruit cider, has launched its new brand and drinks concept Balans. Balans Aqua Spritz signals the UK arrival of a growing US trend towards alcoholic sparkling seltzers. It is an alcohol infused sparkling water with a hint of natural fruit taste – Lightly sparkling and refreshingly balanced. This low calorie, low-sugar drink is […]
New Instagram-worthy drinks brand Somersault launches in a bid to tap into the burgeoning adult soft-drinks market, with a stand-out identity by drinks design specialist Denomination. The adult soft-drinks category is a huge growth area globally, as more consumers seek out no- and low-alcohol options with grown-up flavour profiles. Slow-brew soda start-up Somersault spotted a […]
Over the last couple of years, the southern border area between Israel and Gaza has become a buffer zone for the ongoing Israeli-Palestinian conflict. A conflict that has put many farmers of Israel’s border towns and kibbutzim in the line of fire. Recently, as the conflict has flared up, over 2,600 hectares of crops, mainly […]
The Department for Transport and 23red have launched the latest execution of the THINK! campaign, made in conjunction with production company Fully Focused, that aims to encourage young people to confront their friends about drink driving. THINK! is the UK government’s designated road safety campaign, established in 2000. This specific execution delivers on THINK!’s proposition […]
Rovaniemi, The Official Hometown of Santa Claus presented The Coca-Cola Company with the ‘Christmas Spirit Recognition’. The Recognition was presented in a ceremony that took place on the Arctic Circle. The most famous resident of Rovaniemi, Santa Claus himself, came to witness the ceremony with his reindeer. The Mayor of Rovaniemi Mr. Esko Lotvonen handed over […]
Jackdaw Design, an independent branding and packaging design company in London, has helped relaunch Urban Cordial with a new brand identity that draws on the diversity and vibrancy of urban Britain. With 10.2 million tonnes of food in Britain being wasted yearly, the rebrand supports Urban Cordial’s ethical approach to sourcing fruit from British farms […]
London design studio ShopTalk gives single-estate distiller, Chase, an iconic brand refresh for its potato vodka range, to coincide with its tenth birthday. Premium British vodka is making a bigger splash than ever in the spirits world, giving Russian and Polish varieties a run for their money. Chase, a family-run distillery that operates out of […]
International brand design agency bluemarlin has rebranded Crowmoor Cider for leading Finnish brewery Sinebrychoff, bringing to life its mythical origins and reaffirming its status as a pioneering cider in the Finnish market. The cider boom has all but fizzled out, with its new associations with fruity flavours appealing to the youthful exuberance of its fledgling […]
A.G. Barr brand Rubicon has appointed Red Brick Road as its retained creative agency. The agency was appointed after a final pitch stage involving two other agencies. The pitch process was run through Creativebrief. Rubicon is one of the UK’s leading fruit drink brands, with a range of world flavours across still drinks, sparkling drinks […]