Beck’s fans recently had the opportunity to design their own label with the “Green Label” campaign. Now the brand is taking things one step further: at the end of the year, as part of a special edition, not only will the label become more legendary, but the contents will too. These days, beer drinkers […]
Kombucha start-up FIX8 launches in the UK in October, with new brand creation by design agency B&B studio. Available as a range of three core flavours – Triple Ginger, Strawberry Tulsi and Citrus Saffron – presented in glass bottles, FIX8 is a brand born from the idea of positive addiction. In a nod to the […]
Acclaimed Indian film director, Shekhar Kapur has collaborated with international charity WaterAid to create a short animation, Brides of the Well, adapted from a story written by Shekhar to highlight the impact of the water crisis on women and girls globally. Narrated by Bend it like Beckham and ER star, Parminder Nagra, the film […]
Britvic-backed incubator WiseHead Productions is delighted to announce the appointment of Leagas Delaney as its lead creative agency and Splendid Communications as its consumer PR agency. The appointments have been made following a competitive pitch led by Britvic with support from agency intelligence provider Creativebrief. WiseHead Productions, with a portfolio of premium mixers and zero-proof […]
Award-winning brand advice and strategic design agency, Cocoon, have created a set of limited-edition cans, off-pack materials and videos that bring Staropramen’s historical stories to life around the world. “Limited editions always represent a great opportunity to refresh packaging and communication. Moreover, they are an ideal platform to play out brand values and tell new […]
The Surrey Copper Distillery has launched Chimes English Extra Dry Vermouth, with brand identity and packaging developed by Nude Brand Creation. This is the second product from the distillery established by Dr Chris Smart and Professor Katherine Smart and follows the release of Copperfield London Dry Gin, also designed by Nude Brand Creation. Chimes English […]
illycaffè, a global leader in the high quality coffee segment, brings its #Thanks4TheCoffee initiative to life to recognise International Coffee Day, as designated by the ICO (International Coffee Organisation) to celebrate coffee throughout the world. Since 2016, illycaffè has marked the day with an initiative called #Thanks4TheCoffee, which strives to forge deeper connections among consumers and those […]
A 238m² canvas made of real lemons was put up during the summer on Calle Fuencarral, one of the most central streets in Madrid, and posed a challenge for passers-by: to guess the exact amount of lemons used to create it. The outdoor activation was conceived by Publips Serviceplan for Amstel Radler, in a continuation […]
Health giant Reckitt Benckiser have released Lemlift, a dissolvable supplement designed to support the immune system with Vitamin C and Zinc. With the dog days of summer far behind us and the cold, wet and blustery commutes of winter ever encroaching, Lemlift’s debut ad, ‘Winter Look’, features a vibrant character animation, fully intent on combatting […]
William Grant & Sons UK has this week launched its first ever dynamic digital out of home campaign for Glenfiddich and its innovative Experimental Series. Devised by out-of-home (OOH) and location marketing specialist, Posterscope, working with partners Vizeum, the campaign seeks to capture the attention of whisky fans at the right time of day and […]