● Research is based on surveys and interviews with 4,560 US and UK consumers
● 40% of UK Gen Zs are already active in the metaverse
● 55% of UK brand marketers already have budget set aside for marketing activity within the metaverse that has been taken from other marketing channels
● 60% of UK brand marketers would be willing to give up creative control for a metaverse campaign to work with a creator who understands the metaverse better than they do
Global creator marketing agency Billion Dollar Boy (BDB) has today unveiled a major new study which sheds light on the opportunities offered to brands by creator marketing, as we enter the era of the metaverse. With Citi predicting that the metaverse economy could be worth $13 trillion by 2030, BDB set out to understand consumer, creator and industry […]
Billion Dollar Boy has become the first-ever influencer marketing agency to be admitted to the IPA. The agency, which describes itself as The Creative Agency for The Influencer Age, will now work closely with the IPA to help build and develop Influencer Marketing as a grown-up viable channel within the advertising and media industry and […]
Influencer Marketing agency Billion Dollar Boy launches BDB TV, an influencer-powered production company created to tackle the production chaos caused by the Coronavirus
Billion Dollar Boy, the creative agency for the Influencer age, is launching an influencer-powered production company designed specifically to tackle the production problems caused by the Coronavirus. Due to the country-wide lockdown advertising shoots have been closed down and ads have been pulled with only limited ways for new ones to be made. Yet, there […]
Billion Dollar Boy, the global influencer marketing agency, has hired Kathy Dover, formerly a client at Maybelline and Garnier as well as Head of Account Management at VCCP Blue, as its first-ever Director of Client services. On the back of impressive growth in 2018, Billion Dollar Boy has initiated an ambitious scale-up plan, which is […]
Billion Dollar Boy, a global influencer marketing agency, is announcing the launch of StoryTracker, an industry first AI-powered Instagram Story tracking tool. This unique piece of software allows influencers and influencer marketing professionals to locate, categorise, save, download and analyse Instagram Stories before they disappear. With Instagram recently releasing figures showing that Stories now has […]
