Data services are powering the online retail boom, helping UK businesses get their share of the ‘Santa Economy’ and ensuring they deliver a seamless shopping experience for customers during Black Friday weekend. In 2016, during Black Friday and Cyber Monday alone, Experian received over 24 million requests for contact information to be validated by their […]
GAME is proud to launch its new ‘Deadline Deals’ campaign, fronted by football manager Harry Redknapp. Created by OMD UK, Drum and Snack Media, the social media campaign taps into the cultural phenomenon of football Transfer Deadline Day, with a series of spoof videos to raise awareness of GAME’s Black Friday deals, as well […]
Integrated agency Mercieca has proactively created a new social campaign to drive donations to Camden charity Shelter from the Storm in the lead up to Black Friday (24th November). On a day when over £10 billion is spent on manufactured products and prices are slashed on everything from toasters to televisions, the agency’s new creative […]
Online retail is in the midst of its biggest surge of the year, with Cyber Monday set to capitalise on the busy run-up to Christmas. This event provides great pivot for brands to drive online revenue, but a far greater opportunity lies in optimising for this channel throughout the year. Here’s how to get noticed and […]
New analysis would suggest that rather than offering an illicit thrill, shopping behind the boss’s back just makes Brits feel guilty. Only one in five UK consumers (20%) admits to enjoying sneakily shopping online while at work, compared to almost a third (30%) of people globally. The research was carried out among more than 53,000 […]
MarkMonitor, the global leader in enterprise brand protection is advising online shoppers to be more vigilant leading up to Black Friday. In the annual search for bargains and discounted goods, consumers are more at risk when it comes to unintentionally buying counterfeit goods. The last weekend in November is designated ‘Cyber Weekend’ and stretches from […]
While it’s tempting for all brands and retailers to jump on the Thanksgiving shopping bandwagon, marketers need to think about their audiences to figure out how, when, or even whether to take advantage of the discount days, says the National Retail Federation. There’s no “one-size fits-all” approach for Thanksgiving, Black Friday, Small Business Saturday and […]