Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Royal British Legion Steps into History Using AR Tech Created by Geometry UK and Blippar

Britain’s much-loved charity, The Royal British Legion, has taken its first steps into augmented reality (AR) to bring to life powerful stories from the Battle of Passchendaele to connect with young audiences. Karl Turley, Geometry UK’s Business Director explains that by blending sharp human behaviour insight with popular technology, stories from a century ago are […]

Blippar appoints Glen Drury as Chief Commercial Officer EMEA as part of its repositioning as a digital media platform

Blippar appoints Glen Drury as Chief Commercial Officer EMEA as part of its repositioning as a digital media platform

Blippar has hired the former Yahoo senior executive Glen Drury to the role of Chief Commercial Officer EMEA, as the visual search and augmented reality company repositions as a digital media platform. Drury is the ex Regional Vice President for Northern Europe at Yahoo and former Vice President of Mobile Advertising at Opera Mediaworks. Drury […]

Blippar offers augmented reality tribute to David Bowie

Blippar offers augmented reality tribute to David Bowie

Blippar, the image recognition and augmented reality app, has created a fitting tribute to David Bowie. It is encouraging Bowie fans to download the Blippar app to create a selfie of themselves as Ziggy Stardust. Users simply ‘blipp’ the iconic image of Bowie as Ziggy Stardust or the mural of Bowie in Brixton to add […]

Omaid Hiwaizi: There will be nothing traditional about Christmas advertising in 2016

Omaid Hiwaizi: There will be nothing traditional about Christmas advertising in 2016

Albert Einstein once said that “the human spirit must prevail over technology” – a prophetic warning to keep front of mind as tech continues to embed itself almost seamlessly into our everyday, and every minute, existence. In the case of brands in 2015, everything was riding on the Christmas spirit prevailing over technology. Last year […]

Blippar Acquires AR Try-on Platform Binocular

Blippar Acquires AR Try-on Platform Binocular

Ad platform Blippar, which delivers AR content and experiences triggered by real-world objects and tags, has acquired augmented reality firm Binocular, which creates AR applications and specialises in virtual try-on technology. Binocular came to the world’s attention last year when it won the Cannes Lions Bronze award for best use of technology for its work […]

Doreswamy Nandkishore joins Blippar to help focus marketing & strategy for leading brand clients

Doreswamy Nandkishore joins Blippar to help focus marketing & strategy for leading brand clients

Blippar, the leading image recognition and visual discovery platform, today announced that former Nestlé S.A Global Executive Board Member Doreswamy Nandkishore has officially joined the company as its first external non-executive board member. Nandkishore will be helping advise the company in its increased focus on brand and marketing strategy across the company’s full portfolio of […]

Blippar hires Omaid Hiwaizi as part of expansion plans

Blippar hires Omaid Hiwaizi as part of expansion plans

Omaid Hiwaizi, the UK chief strategy officer at Geometry Global, has been hired by Blippar as its first President of Global Marketing. Hiwaizi will be responsible for expanding and transforming the marketing efforts of the leading image recognition and augmented reality app and grow consumer adoption. He will initially focus on the UK and USA, […]

Purity gets an explosive new concept for ‘JuiceBurst’

Ever seen a product so appealing that it seems like it leaps out of the shelf towards you? Well that is the appeal Williams Murray Hamm (WMH) wanted to capture in their latest brand concept for Purity Soft Drinks. Purity has high hopes for it’s ‘JuiceBurst’ brand and now they have an innovative, one-of-a-kind concept […]