B&B studio creates MYCLE, the electric bike brand designed to connect communities.
B&B studio creates MYCLE, the electric bike brand designed to connect communities
Ignoring these 3 trends in the travel industry could be catastrophic for your brand
BY Catrina Law, Armadillo
Ignoring these 3 trends in the travel industry could be catastrophic for your brand
SABIC becomes the world’s second most valuable chemicals brand at $4.017bn
SABIC has become the world’s second most valuable brand in the chemicals industry for the first time, and it has also cemented its place among the top 500 most valuable global brands. The rankings were confirmed in the 2021 Chemicals 25 and Global 500 reports published by Brand Finance, a world-leading independent brand valuation consultancy. […]
New campaign from sustainable golf brand OCEANTEE as it sponsors Cyprus Tour events
October 2020 sees the launch of the first set of brand comms developed by Beta Good for OCEANTEE – the sustainable golf brand looking to change the golf industry for the better. OCEANTEE from Forever Beta on Vimeo. The hero piece is a brand film that tells the story of OCEANTEE. It centres around the […]
Pearlfisher partners with Tohum to create an inspirational design experience.
Pearlfisher has created a new brand identity, packaging design and luxury experience in partnership with award-winning jewelry design brand, Tohum. Verda Alaton launched Tohum 10 years ago to express her love for simplest forms of beauty. Born of her passion for nature and culture, and inspired by her travels across continents, Tohum is a distinctly […]
Founder and CEO of award winning health and beauty brand, Absolute Collagen – Maxine Laceby
Maxine Laceby, founder and CEO of Absolute Collagen, one of the fastest growing direct to consumer brands in the UK chats with MarComm News. Shares her Success Story and Future Plans.
Please can you tell me a bit more about Absolute Collagen? What does it do? We produce and retail liquid marine collagen supplements that, help to fight the visible signs of ageing and improves the quality of skin, hair and nails. Taking a daily dose of the supplement can reducing the appearance of fine lines and […]
Boden festive campaign celebrates UK hospital staff as the real stars of Christmas
Boden celebrate the real stars of Christmas with video featuring UK healthcare workers The fashion brand surprise a group of doctors, nurses and hospital staff – who often miss out on Christmas and New Year’s celebrations – with a festive fashion makeover and Christmas party The creative continues Boden’s mission to ‘Wear The Joy, Share […]
ButterflyCannon Cuts to the Chase with the Branding for Disruptive New Rum Brand, CUT RUM
CUT RUM is a range of quality, authentic liquids using only natural ingredients; with a portfolio that includes amazingly delicious rums: a sensational Spiced, a far too smooth Overproof and a knockout Smoked. It was clear from the start that the liquids were the centre of attention here. This wasn’t a brand that was going […]
Innovation vs Heritage: can your brand speak to both?
For a brand, a long-standing heritage and originality or its ability to innovate and lead the way are some of the most valuable assets. However, heritage and innovation are rarely attributes of the same brand. Typically, brands pick one or the other. On the one hand, brands that thrive on innovation tend to look forward […]
Three Things Brands Can Learn from the Amazing London Marathon Crowd
A few weeks ago, I ran the London Marathon. I still can’t quite believe I did it – especially considering beforehand, the odds felt a little stacked against me. After sustaining a knee injury in February, I’d been restricted to the gym and had only braved the treadmill for a few weeks before the race. […]