Battling Branded Content with AR in the Social Media Stadium – Asia Hunt, Strategist, Trollbäck+Company

Battling Branded Content with AR in the Social Media Stadium – Asia Hunt, Strategist, Trollbäck+Company

As advertising encroaches further into our social feeds and inevitably, our daily lives, it has become harder and harder to tell the difference between paid and organic content. Influencers mask sponsorships as lifestyle posts, commercials play between nearly every online video we watch, and product ads are served to us mere minutes after we’ve searched […]

TUI, Oath & MediaCom blend branded content with performance ads to drive ROI with new campaign

TUI, Oath & MediaCom blend branded content with performance ads to drive ROI with new campaign

Oath and MediaCom are blending content and performance with TUI UK to bring its “Long Haul” winter sun travel destinations to Brits. By combining Oath’s original content, sponsorship of its HuffPost UK Travel channel and the performance of its algorithms to find the right audiences from its four trillion monthly data points, the company is […]

NEFF Teams with YouTube Chef for Branded Content Campaign via woman&home and Ideal Home

NEFF Teams with YouTube Chef for Branded Content Campaign via woman&home and Ideal Home

 Creating a rich mix of written and video content, kitchen appliances brand NEFF is working with TI Media to share the benefits of its innovative new Slide&Hide oven range with the premium publisher’s woman&home and Ideal Home audiences. The campaign runs for two months until the end of September and is supported by social […]

New P&G videos showcase practical benefits of collaboration

New P&G videos showcase practical benefits of collaboration

P&G has launched a range of advice-led videos for independent retailers, designed to provide professional insight, offer helpful category advice and promote close collaboration with its brands.  Covering a range of topics, from convenience best-sellers, to tips on maximising the laundry fixture, the videos are now live on P&G’s ShelfHelp website and dedicated YouTube channel. […]

Delete unveils new branded content collaboration with Movember and WeTransfer

Delete unveils new branded content collaboration with Movember and WeTransfer

The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn. Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of the support the site’s seven million impressions would give the charity’s 2017 campaign. In line with […]

Crowne Plaza and HuffPost unite to champion downtime for the modern day business traveller

Crowne Plaza and HuffPost unite to champion downtime for the modern day business traveller

Crowne Plaza® Hotel & Resorts and media technology company Oath today announce a collaboration to create ‘Downtime’, the ultimate hub for the modern business traveller. The business lifestyle channel launches today on HuffPost UK and hosts a mix of promotional features and editorial content, including an original scripted video series titled ‘Downtime’, created with BBC […]

Verbatim’s Gillian Laub helps Cara Delevingne tell her #DoYouStories for Puma docuseries

Verbatim’s Gillian Laub helps Cara Delevingne tell her #DoYouStories for Puma docuseries

Photographer and filmmaker Gillian Laub of Verbatim, the commercial assignments agency, has directed Cara Delevingne’s new documentary series, part of Puma’s #DoYou campaign to support and empower women through sport. The series of short films sees Cara Delevingne joining forces with Puma and Gillian to tell stories of inspirational women from across the world on […]

Santander ditch traditional advertising and break records with sci-fi short ‘Beyond Money’

Santander ditch traditional advertising and break records with sci-fi short ‘Beyond Money’

We can barely endure some marketing messages for 30 seconds without mentally switching off. So how did Santander manage to get sceptical millennials to endure 17 minutes (yes that’s right, it’s not a typo, seventeen minutes)? The answer is ‘film’. Brand films can sometimes be style over function and merely created to win awards and […]