A new Indian ‘grab-and-go’ concept has made its way to the City of London with the recent launch of Pali Kitchen – complete with inspired branding by top international customer experience agency I-AM. Located in Bow Lane, the new brand serves customers with staples such as curry and lassi while the inspiration behind the restaurant […]
Branding agency Straight Forward Design has created eye-catching packaging, brand guidelines and immersive educational materials for betty, a new lifestyle and femcare company that seeks to break down barriers and help girls navigate the growing-up years in a fun and fuss-free way. betty’s parent company, It’s a Monthly Thing (an adult femcare supplier), spotted an […]
Most brands and businesses are trying to cope with the challenges caused by a digital world that never stands still, none more so than the fashion and beauty industries. A packed calendar of events across the globe sees brands constantly unveiling new looks for style-conscious consumers to apply to their clothing, hair and make-up. Add […]
Design Bridge Shanghai has created a bold new graphic identity and packaging for Starbucks Mooncakes to build emotional connections with younger consumers across China. The new packaging uses a striking colour palette to disrupt traditional design codes while remaining culturally relevant, achieving crucial standout in the market during the Mid-Autumn festival, one of the most important Chinese festivals of the […]
Elmwood, one of the world’s most effective brand design consultancy, has appointed two new creative directors for its Leeds and London studios. John-Paul (JP) Hunter will lead the creative strategy and delivery of Elmwood’s London studio, and Helen Hartley will take the lead in Leeds. Both Helen and JP will be responsible for ensuring that […]
Being a ‘Lifestyle Brand’ has become the aspiration of brands today. But what ‘lifestyle’ actually means – and what we expect it to deliver – is still undefined. So, just how do brands become a desirable lifestyle brand of the future? Pearlfisher’s new Futures insight report – Life Mode 2018: How brands can design the […]
New York brand design agency Vault49 has appointed Sam Wilkes as Associate Creative Director. Wilkes is leaving behind her previous role at LOVE Creative in Manchester, UK, to cross the Atlantic for the opportunity. Her extensive experience in packaging design will help drive that part of Vault49’s business, which already includes clients such as Diageo. […]
New toy subscription brand Whirli has been created to show that life’s more fun when we share. From strategy and naming, through to identity and launch, branding agency Ragged Edge worked with entrepreneur Nigel Phan to build an exciting proposition for adults and kids alike – a toy subscription service offering a whole new way […]
Princes, the Liverpool based food and drink group, has appointed branding agency BrandOpus as its creative agency partner. Princes is one of Europe’s fastest growing food and drink groups, specialising in the sourcing and manufacturing of canned goods, soft drinks and oils. Established in 1880, it has been bringing everyday favourites to Britain’s families for […]
Red Bee, the creative and branding agency, announced the launch of broadcaster Telemundo’s refreshed brand design. As the leading Spanish-language broadcaster in the United States, Telemundo is recognised for redefining Hispanic media and content. Red Bee was tasked with leading the rebrand and campaign launch. The agency’s work encompassed; devising the creative-strategy that became the […]