Metro Newspaper turns captcha into an anti-fake news tool

Metro Newspaper turns captcha into an anti-fake news tool

Fake news has become a major issue worldwide. It’s capable of driving nations’ political paths and influencing elections. And to help fight this phenomenon, Brazilian agency Artplan and Metro Newspaper turned to technology. We all know captcha, that tool designed to check if you are a robot. But, at Metro’s website, it was redesigned. Instead […]

AACD and Z+ launch campaign to bring awareness to the daily challenges of people with physical disabilities

AACD and Z+ launch campaign to bring awareness to the daily challenges of people with physical disabilities

Seeking to increase the awareness of disability causes, aid association AACD and advertising agency Z+ present the “Empathy Objects” campaign, which made participants experience firsthand the difficulties faced by people with physical disabilities or reduced mobility. The action intends to emphasise the importance of AACD’s work and motivate more people to donate to the institution, which has five orthopedic workshops in […]

Citroën launches a collection of scarves to commemorate the brand’s 100 year anniversary

Citroën launches a collection of scarves to commemorate the brand’s 100 year anniversary

Citroën turns 100 years old in 2019. One hundred years at the forefront of technological advances and style trends when it comes to automobile design. The fact is that Citroën has always been a trendsetter when it comes to its vehicles. And to celebrate these 100 years, BETC/Havas has developed a special action that will take its fashion sense […]

Girls fight for #EqualPay in Plano de Menina’s new initiative via BETC/Havas

Girls fight for #EqualPay in Plano de Menina’s new initiative via BETC/Havas

Plano de Menina (Girl’s Plan), a social initiative whose goal is to give a voice and opportunities to underprivileged girls throughout Brazil, offering courses and workshops on financial education, entrepreneurship, career building, self-esteem, law, citizenship, and other subjects, created the #EqualPay movement in partnership with BETC/Havas, in order to call on public institutions, employers and society at large to reflect […]

Endangered Jaguars receive copyrights by using the universal language of animal print

Endangered Jaguars receive copyrights by using the universal language of animal print

It’s no secret that everyone loves an animal print, whether it’s fashion, accessories, jewellery, interiors, bedding, or cosmetics. You could say the animal print is a universal language, and the fashion industry specifically has been getting inspiration from animal beauty for centuries. The jaguar print is one of the most used patterns in fashion. While […]

Graffiti art shows that sidewalk curbs without ramps become walls for wheelchair users

Graffiti art shows that sidewalk curbs without ramps become walls for wheelchair users

According to the latest census, published by IBGE in 2010, more than 45 million people stated that they had at least one type of disability. The report also showed that, in São Paulo, the largest city in Brazil, only 9% of sidewalks are wheelchair-accessible. Since then, improvements have been made but people with physical disabilities do not […]

Household objects get a voice in chilling campaign against domestic violence for Avon

Household objects get a voice in chilling campaign against domestic violence for Avon

A recent UN report states that the most dangerous place for women is their own home. This is the insight used for a chilling awareness campaign titled ‘You Are Not Alone’ from Brazil, which aims to highlight domestic violence by telling stories of distress from the perspective of the only eyewitness: an object inside that house. The objects chosen […]