Bupa Global announces sponsorship of Barbican Art Gallery’s new exhibition Modern Couples

Bupa Global announces sponsorship of Barbican Art Gallery’s new exhibition Modern Couples

 Bupa Global, the international health insurance arm of Bupa, announced its sponsorship of Barbican Art Gallery’s major new exhibition Modern Couples: Art, Intimacy and the Avant-garde. The exhibition will be Bupa Global’s first ever art-related sponsorship; reflecting Bupa’s wider corporate and social responsibility commitment to positively impact its customers, employees, wider society and environment. […]

Bupa turns to ‘conversational and irreverent’ tone for first global campaign

Bupa turns to ‘conversational and irreverent’ tone for first global campaign

Bupa is launching its first global marketing campaign as it adopts a more “conversational” tone and seeks to get its Ground Miles walking app into “as many hands as possible”. The digital marketing campaign featuring an “overblown American stereotype” called Chad Stryder is being supported by a global seeding strategy in order to support the […]

Bupa launches multiplatform ad campaign from WCRS

Bupa launches multiplatform ad campaign from WCRS

Bupa, the healthcare insurer, has launched a new ad campaign across TV, print, OOH and digital. Aiming to highlight its services, the ‘Our focus is your health’ campaign features children painting a picture of their ideal healthcare company. Their pictures are used to illustrate Bupa’s wider offering including its 24/7 GP healthline and broader range […]