Bupa, the healthcare insurer, has launched a new ad campaign across TV, print, OOH and digital.
Aiming to highlight its services, the ‘Our focus is your health’ campaign features children painting a picture of their ideal healthcare company. Their pictures are used to illustrate Bupa’s wider offering including its 24/7 GP healthline and broader range of services and products that can be accessed without health insurance.
“Our new campaign promotes Bupa’s core focus – health. As we have no shareholders, we’re able to reinvest our profits into better treatments and services, and you don’t even need to be a health insurance customer to access our expertise,” said Saj Arshad, marketing and strategy director, Bupa UK.
“The children’s pictures illustrate Bupa’s extensive healthcare services which support customers throughout their lives, and not just when they need us to pay a bill.”
The campaign was developed by WCRS, with Matt Edwards, chief executive at the agency, adding: “Many people just don’t realise the range of services Bupa offers and that they can access many of them even without having insurance. What better way to tell that story than with 60 children, 40 pots of paint and 300 crayons?”
The campaign is scheduled to run from September 16, to November 2013.