Whitbread, one of the UK’s largest hotel, restaurant and coffee shop operator, has appointed Milton Keynes based integrated marketing agency Clarity as its lead creative agency without going to pitch. Clarity, previously responsible for Whitbread brands TableTable and Whitbread Inns, will be adding Beefeater, Brewers Fayre, and Thyme to its portfolio. The agency has been tasked […]
Luxury skincare brand Philosophy has appointed DeVries Global to handle its UK press office and forthcoming brand campaigns. DeVries has been tasked with heightening brand awareness in the UK and bolstering Philosophy’s social media presence, with the agency also planning a directional shift to introduce the brand to a younger demographic. Philosophy, founded by Cristina […]
Toy brand Playmobil has appointed Azure Media, Havas Group Media’s specialist media agency focused on child and parent markets, to handle its £7m UK and Ireland media planning and buying business. The appointment follows a strategic review of Playmobil’s media planning and buying capabilities in the UK and Ireland. The business was previously handled by […]
Environmental charity, The Wildlife Trusts, has appointed the independent creative agency, Don’t Panic as its agency of record, after a competitive pitch against five other agencies. Don’t Panic has been briefed to create a nationwide campaign delivering strategy, overarching campaign concept, creative executions, production, distribution and media buys. In what The Wildlife Trusts hopes will […]
SPAR, one of the UK’s leading convenience store groups, has appointed global socially-led creative agency We Are Social as its UK social media agency. We Are Social will manage the social brand strategy and content development for SPAR in the UK, with a view to building its community and enhancing its reputation on social channels. […]
A.G. Barr brand Rubicon has appointed Red Brick Road as its retained creative agency. The agency was appointed after a final pitch stage involving two other agencies. The pitch process was run through Creativebrief. Rubicon is one of the UK’s leading fruit drink brands, with a range of world flavours across still drinks, sparkling drinks […]
Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]
Firefly officially launched out of beta on December 6, with a new approach to spur business and revenue by connecting brands, rideshare drivers, and local city governments. The company, which operates a first of its kind network of “situationally aware” digital smart screens mounted to existing rideshare vehicles, is already proving to be a […]
Dollar, one of the leading Indian brands in the hosiery sector has chosen a leading integrated marketing agency Brand Street for commencing its retail advertising campaigns in India. The agency is spearheading the brand’s retail marketing activities to deliver high impact execution across major towns and cities of India. Dollar currently offers a variety of […]
As of 1 January 2019 a completely new agency will come into existence. Its name is ‘DDB Unlimited’. It will open its offices in Amstelveen early next year, integrating the expertise of Databay, DDB & Tribal Amsterdam and Etcetera. In addition, the agency will have its own marketing-intelligence, production and media units. DDB Unlimited is a […]