There’s been a lot of talk in the media about how more and more businesses are looking to recruit in-house designers, with ‘for’ and ‘against’ arguments debating this approach over hiring the services of external agencies. But rather than choosing between the two, perhaps the route to the greatest creative output lies in combining the […]
Recipe has been appointed lead creative agency for Kingsmill by Allied Bakeries. The agency will be working with Kingsmill on brand strategy across the portfolio leading to creation of TV, Print, OOH and Social campaigns for the brand range. Toby Evea, Business Director at Recipe said, “Kingsmill is one of Britain’s most shopped brands and a […]
Leading regional property company, Bruntwood has appointed WPP powerhouse agency MediaCom North to drive through the next phase of its customer-centric business strategy and to bolster its digital capabilities. Code Computerlove and Mediacom, part of WPP’s Mediacom North group, collectively won a three-way pitch to partner with the £116m turnover business for its forthcoming digital transformation programme. The group […]
Laura Muse has joined VCCP as Creative Director. She joins from Now where she was Creative Director, having joined from Creature of London where she was Senior Creative. Highlights of her career have included working on Anchor and Carling, making the party political broadcast for the Green Party, which was described as “lit” and growing the […]
HSBC UK has retained TMW Unlimited as BTL agency of record, with the agency beating Wunderman Thompson and McCann Central at the final stage of a competitive pitch that began in June. Six agencies were involved in an earlier stage of the process. The renewed partnership will see TMW Unlimited continue to manage customer engagement […]
Sustainability charity Global Action Plan has appointed Quiet Storm to its advertising account with a brief to empower young people to challenge consumerism. The ‘Get Real’ campaign will call out the forces that drive hyper-consumerism and expose the marketing techniques used to make young people believe they will be happier by focusing on looks, likes […]
Vanguard, one of the world’s largest and most respected investment firms with more than 20 million investors globally, has appointed AML Group as its lead creative agency across Europe for both B2B and direct to consumer audiences. Appointed following a competitive four-way pitch handled by Vanguard’s Head of Marketing, Europe, Laura Curtis and her team, […]
Heal’s, the iconic contemporary furniture and homewares retailer, has named ELVIS as its lead creative agency in the UK. The appointment follows a five-way competitive pitch. ELVIS will now partner with Heal’s to develop and execute a creative approach in order to build brand awareness amongst its cosmopolitan and design-conscious target audience. The new work […]
LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences, has announced the formation of a new group structure and the acquisition of digital marketing agency Reflect Digital. Reflect Digital is the first agency to be acquired by the new […]
Leading European rugby union Championship, the Guinness PRO14, has appointed digital agency, Delete, as its partner to deliver a new fan-focused web platform. Delete emerged as the leading agency after a competitive tender process, and will now begin work on the new platform to showcase PRO14 Rugby as the best rugby competition in the world. […]