Gumtree and Fold7 have launched the second phase of their latest creative campaign, with a series of out of home activations based around the power of shopping local. The work follows on from the launch of “The Neighbourhood’s Good” TV ad in January, which formed the first phase of a 360 campaign. The activations, which […]
Renault and Sky Sports have teamed up to launch a new multiplatform campaign ‘With you all the way’. Following a recruitment campaign to find the ultimate football fan, Sky Media created bespoke branded content with Sky Sports which will see legendary Sky Sports pundit, Jeff Stelling drive a lucky competition winner and family member to […]
LNER, the new east coast main line operator, differentiates itself from other rail operators by doubling down on the people and places it serves, because a train company is nothing without them. The integrated campaign, led by Anomaly, launching on March 2, plans to warm the UK’s hearts with a hero 60” TVC depicting a […]
Race for Life, in partnership with Tesco, returns for 2019 with a new campaign by creative agency Anomaly to encourage everyone – women, men and children of all abilities – to ‘Join the Race for Life’ and help beat cancer. Launching March 1, the campaign celebrates “ordinary people doing something extraordinary”, with a humorous play […]
Warrior Shanghai, the Chinese apparel brand famous for creating one of the most iconic sneakers in Chinese history and now appreciated by sneakerheads internationally, launches a new cultural series about the lives of young Chinese creative living in Europe. The video series, crafted by creative studio Amsterdam Worldwide, highlights the opinions of Chinese students, designers […]
The Credit Union National Association (CUNA) has launched its largest ever consumer-facing campaign to drive consideration of credit unions as a preferred financial services provider. The digital, research-driven national credit union awareness initiative is a national program that is building through regional market launches. Designed to complement credit unions’ existing marketing programs, the initiative, led […]
Lancashire Police is hosting their first ‘digital experience’ awareness event as part of a new communications programme, targeting frontline officers and staff. Created by Manchester’s IF Agency, it will use “Switched on to the power of digital” to introduce, develop and increase the use of the available digitally enabled tools to transform the way Lancashire […]
Red Brick Road has developed a campaign for Hillarys new sponsorship of Homes on 4, Channel 4’s property portfolio. The sponsorship deal covers all of Channel 4’s home programming including programmes such as Location, Location, Location and Grand Designs. Hillarys signed the eight-figure Channel 4 sponsorship deal in November 2018, signalling an important and ambitious […]
Toyota and The&Partnership launched their new campaign, ‘Drop by Drop’ on 23rd February during the England vs Wales, Six Nation rugby match. Shot by Independent Films’, Johnny Hardstaff across five European locations, the short films and TVC showcase five exceptional human beings who have defied their physical limitations to make the impossible happen. Within each […]
J. Walter Thompson was the creative agency behind DHL MENA’s strategic launch of its new B2C offering. The campaign leveraged the digital sphere to celebrate a traditional interaction, the human connection, as exemplified by famous Egyptian football player, Mohamed Salah, and his fans. The story unfolded via a social media activation on 22 January, when […]