Five by Five launches first major UK CBD push for Ignite with bold ‘Ignited Kingdom’ campaign

Five by Five launches first major UK CBD push for Ignite with bold ‘Ignited Kingdom’ campaign

Ignite, a premium CBD (cannabidiol) brand created by successful US poker player and businessman Dan Bilzerian, has launched in the UK. The campaign, titled ‘Ignited Kingdom’, was conceived by launch marketing agency Five by Five, which has led on the creative strategy, the idea and the roll out across print, digital display, OOH and DOOH. Comprising […]

Jemena and CHE Proximity push the emotional benefits of Natural Gas in first campaign

Jemena and CHE Proximity push the emotional benefits of Natural Gas in first campaign

Leading energy infrastructure company Jemena has released its first Natural Gas campaign through CHE Proximity. The new brand line tells Aussies that ‘Once you’ve got it, you’ll get it.” As part of a fully integrated campaign CHE Proximity has created three 30” TVCs: ‘Fire Place’, ‘Cook Top’ and ‘Fire Pit.’ Using insights around the power […]

New Google Search & Maps campaign captures Brits’ spirit when it comes to unpredictability of British summer

New Google Search & Maps campaign captures Brits’ spirit when it comes to unpredictability of British summer

Google is putting the predictably unpredictable British summer at the heart of a new advertising campaign by 72andSunny Amsterdam, celebrating the ways people are using Search and Maps to make the most of summer.  Based on the insight that when summer arrives, Brits do all they can to make the most of it, the campaign illustrates […]

adam&eveDDB’s ‘Amazing Starts Here’ celebration of real people shows anyone can win The National Lottery

adam&eveDDB’s ‘Amazing Starts Here’ celebration of real people shows anyone can win The National Lottery

Michelle, a real-life employee at National Lottery operator Camelot’s contact centre, is the star of the new ‘Amazing Starts Here’ film, created by adam&eveDDB. The ad features both real contact centre employees and winners to highlight the reality that anyone can win the on The National Lottery. ­It breaks on TV on July 14, supported […]