In recognition of Women’s History Month, Georgia-Pacific’s Brawny Paper Towels is back with the third iteration of its successful #StrengthHasNoGender campaign, created in partnership with its agency of record, Cutwater. In 2018, the brand is asking: ‘Who’s your Shero?’, encouraging people to share an inspiring story on social media using the hashtag #StrengthHasNoGender about a […]
Tooth decay is the most common oral disease affecting children and young people in England. With this in mind, GSK is introducing its latest innovation in the kids’ oral care category; new Aquafresh Advance for 9-12 year olds, to support parents in maintaining healthy teeth throughout their child’s dental development. Aquafresh Advance toothpaste has been […]
Pringles have launched a series of animated films that transport us to new worlds with their classic potato chip flavours. Dark Energy, DigitasLBi and Cookie Studio created the quirky spots with the snack brand. In each mixed-media film, characters take a single bite of a Pringles flavoured chip and is momentarily propelled into a tantalising […]
LBC reveals a fresh regional TVC and national VOD in the UK, written and produced by London-based creative production agency, How Now. In a move to bring the national talk and phone-in radio station continued brand awareness and introduce LBC to a new audience, How Now have crafted five 30-second films. The campaign takes viewers […]
Created by Havas and produced by UNIT9 Films, ‘Vanish: Love Longer’ is a 20-second spot that encourages social change by proving a stain should not be the end of your clothes. Vanish reveal the backdrop to a sustainable project where they encourage the recycling of clothes that would typically go to landfill sites. LS […]
ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep. The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into […]
OVO Energy, the UK’s largest independent energy supplier with 850,000 customers, today launches its biggest and most provocative advertising campaign: ‘Power your life differently’. The integrated campaign created by Uncommon Creative Studio aims to encapsulate OVO Energy’s spirit and mission of ‘positive energy since 2009’, helping people to understand that they can safeguard our […]
BMB is urging women to ‘boss your morning routine’ in a new through-the-line campaign for the Church & Dwight-owned beauty brand Batiste. The campaign features a television ad showing a young woman waking up with a packed morning routine ahead of her. But she makes it all work – from having time for coffee, to […]
Ascot Racecourse is launching an integrated campaign for Royal Ascot 2018. Created by Antidote, the activity positions Royal Ascot as ‘An Occasion Like Nowhere Else’ and celebrates everything that makes Royal Ascot unmissable. This year’s campaign, the fourth in Antidote’s ‘Like Nowhere Else’ series, created with fashion photographer Elisabeth Hoff, constructs a digital panorama capturing […]
Independent craft brewery, BrewDog, has just launched an audacious campaign to deliver a million pints of its flagship Punk IPA to convert new craft beer drinkers. Over the next four weeks, the Aberdeenshire brewery intends to give away 1 million beers- enough to fill over 7000 bathtubs – in the world’s biggest ever beer sampling […]