It was a crowning moment for branding agency MetaDesign as China witnessed FAW-Volkswagen’s launch of the all-new Jetta, the first independent sub-brand of Volkswagen. The Beijing-based branding agency was a key partner to Volkswagen China and FAW-Volkswagen in the development of Jetta’s brand strategy and a comprehensive brand identity program that includes visual identity, sound […]
Global experience agency Imagination, announces the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. vivo, one of the world’s largest smartphone brands with over 200 […]
Fresh out of Chinese New Year, global prestige skincare brand SK-II premieres an online documentary film that further broaches the topic of marriage pressure with an emotional appeal to single women worldwide – “Meet Me Halfway”. An extension of the SK-II’s ongoing #changedestiny philosophy, “Meet Me Halfway” follows the real-life stories of three young single Chinese […]
Proving, once again, that creative talent transcends cultural and social boundaries, Egg Films’ Kyle Lewis has directed a fast-paced and edgy TVC that will air in China for BMW in that country. Created to appeal to upwardly-mobile Chinese professionals between 23 and 30 years of age, the 90-second ad, which has been cut-down to a […]
Serviceplan China have won Tmall and VIVO business with pitch teams led by Chief Creative Officer Chongkin, and Managing Directors Marcus Ma and Bernard Wong. VIVO is one of China’s mobile phone giants and their products have launched globally. VIVO have a good market share in Southern Asia and Russia. Serviceplan Greater China have won the new […]
Bally, the Swiss luxury brand established in 1851, has this week launched a hyper targeted advertising campaign to promote its latest collections to Chinese and Russian travellers as they travel to London. Devised by PSI and Zenith, the campaign creates a global “travel corridor” in partnership with BA Media that will reach travellers at multiple […]
Mihai Gongu, former Creative Director at Jung von Matt in Berlin, joined starting September 15th the Shanghai-based creative boutique agency TOMORROW as Executive Creative Director. In his role at JvM, Mihai has coordinated creative output on BMW, MINI, Thomas Cook Airlines and Sixt accounts. Prior to this, he held ECD roles in BBDO and GMP, […]
Independent global marketing contract compliance specialist, FirmDecisions has announced the launch of its new China office and the appointment of Amplifi China’s Jocelyn Wang as Managing Director. Wang will oversee the development and growth of FirmDecisions’ China office, based in Shanghai and will play an integral part in building its national new business portfolio. Reporting […]
Design Bridge Shanghai has created a bold new graphic identity and packaging for Starbucks Mooncakes to build emotional connections with younger consumers across China. The new packaging uses a striking colour palette to disrupt traditional design codes while remaining culturally relevant, achieving crucial standout in the market during the Mid-Autumn festival, one of the most important Chinese festivals of the […]
Sunshine, the brand and entertainment consultancy and production studio, has secured investment from entrepreneurs Mike Dolan and Adam Zhu and the Chinese brand consultancy, Shunya. The London and Los Angeles based company works with luxury, fashion and lifestyle brands looking to extend beyond traditional marketing into entertainment, in addition to partnering with rights holders looking […]