More than a third of retailers have damaged their profit margins due to errors and inaccuracies in product pricing, according to new research. The findings were published in a report by pricing and automation specialist, Omnia Retail, which questioned 150 retail businesses on the scope and efficacy of their pricing strategies. The study, Retail Pricing Wars, found that 36% […]
Christmas is stereotyped by snow and cold. However, in the southern hemisphere of the planet it’s the opposite, it’s the beginning of the summer season where the fire warnings conversations start. To highlight the people’s works who devote themselves to care and prevent risk for others, Ripley and McCann Santiago make a tribute to all […]
To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice. A world first, supermarket aisles in their Stratford branch were transformed to ice. A team of 12 ice rink experts worked through the night, refitting the entire store with 250 square meters of synthetic […]
IKEA has launched its Christmas campaign asking us to reflect on everyday behaviour, which is considered normal but that perhaps we all need to reconsider, particularly as the Christmas holidays are now upon us. Using the slogan #DisconnectToConnect, IKEA is betting on a different Christmas encouraging us to disconnect our mobile devices and social media in order to connect […]
For millions of people all over the world, Christmas is all about keeping the old family traditions alive. And not surprisingly, most family traditions are rooted in the kitchen. So what does the festive season look like when a key family member has just passed away? And what about if it’s the one who also […]
A new study by System1 Research has found that Christmas ads generate more opportunities for potential long-term brand growth, than non-Christmas related advertising. The study analysed over 220 new ads aired on UK TV during November across multiple major consumer sectors including tech, financial services, food and drink, and automotive. It found that ads mentioning […]
Baby it’s cold outside! But Miller Lite is keeping consumers warm this season with the release of their 2018 holiday-themed, sweater wearables. For the second year in a row, Miller Lite has partnered with Chicago-based, strategic brand design agency Soulsight to introduce a holiday knitwear program that infuses fun and good cheer into dressing for the holiday season. Formally introduced […]
Pampers, together with Publicis Groupe (Saatchi & Saatchi London, MSL Group and Publicis Media) have launched their latest advert in the #ThankYouMidwife series, honouring the relentless work of Midwives over the Christmas period. This latest instalment includes an original recording of ‘Silent Night’ by Brit Award-winner and mum-of-one, Paloma Faith featuring the #ThankYouMidwife Choir, […]
This Christmas Swarovski is spreading the sparkle and putting customer experience at the forefront of its marketing activations. Moving away from traditional advertising mediums Swarovski is placing the focus on experiential moments designed to engage and surprise, bringing Swarovski’s signature sparkle to the streets of London, Manchester, Glasgow and Birmingham. The experiential activations were developed […]
For your chance to win the latest Google smartphone on the UK’s best mobile network, select its correct name below. That’s #ChristmasCovered! Ts&Cs: https://t.co/4XnRO5pgpc — Vodafone UK (@VodafoneUK) November 29, 2018 Vodafone has #ChristmasCovered in 2018 with a campaign from global socially-led creative agency, We Are Social. #ChristmasCovered showcases exactly how the UK’s Best Mobile […]