Notonthehighstreet announces two pop-ups for Christmas 2018

Notonthehighstreet announces two pop-ups for Christmas 2018

Notonthehighstreet, the home of thoughtful gifts, has today announced that it will be launching physical ‘pop-ups’ in two central London locations in the run up to Christmas 2018. The curated online marketplace will be showcasing products from over 200 notonthehighstreet Partners (sellers) across the two pop-ups, which will run from 2nd – 22nd November 2018 […]

Christmas is about adding value not just spending more

Christmas is about adding value not just spending more

Christmas is a time of the year that’s supposed to be all about family, friends and festivities – but for consumers, the weeks or even months before the Christmas break can be incredibly stressful. That’s because of the frantic search for presents, entertainment and ideas for festive food and drink. Our readers want to be […]

The Truth Report 2018 shows TV essential in securing customer loyalty for retailers

The Truth Report 2018 shows TV essential in securing customer loyalty for retailers

The old adage that Christmas brings ‘goodwill to all men’ may chime more than jingle bells with UK retailers as new research reveals television advertising has been voted by UK consumers as the most persuasive medium for encouraging greater brand love and loyalty, above channels including social media, radio, newspapers and Google ads. With the […]

Very.co.uk kicks off festive season with multi-media campaign focused on toys

Very.co.uk kicks off festive season with multi-media campaign focused on toys

‘Toys that take them places’ is the theme of a new multi-media campaign for Very.co.uk to promote the online retailer’s toy range in the run-up to Christmas. The campaign, devised by St. Luke’s, features a 30-second TV commercial which premieres in the ad-break of ITV’s This Morning programme, at 11am on 1 October. This marks the first time Very, which […]

Boys and Girls and Cookie Studio Create a Festive Fitness Wonderland for Fitbit’s Christmas Ad

Boys and Girls and Cookie Studio Create a Festive Fitness Wonderland for Fitbit’s Christmas Ad

Fitbit recently launched ‘Fitbit 3D World’, a 20” spot to promote the wearable technology this Christmas. Created by Dublin-based agency Boys and Girls and animation production studio, Cookie Studio, the promo transports viewers to a fitness-filled three-dimensional world of winter sports and activities. In the film, viewers make pitstop visits at an array of festive activities. […]

Georgian creative agency exhibits burned Christmas trees as a jarring reminder of natural catastrophe

Georgian creative agency exhibits burned Christmas trees as a jarring reminder of natural catastrophe

Wildfires destroyed 10 million square meters of forest in the Borjomi-Kharagauli National Park in Georgia in August 2017. For a country with a severe air pollution problem, the impact of this damage is enormous – but creative agency Leavingstone decided to take matters into their own hands this Christmas. To remind people in Georgia about […]

The Open University launches first addressable TV campaign

The Open University launches first addressable TV campaign

The Open University (OU) will launch a bold new nationwide addressable TV (ADTV) and multi-channel campaign, called ‘Your Time is Now’, to showcase its flexible and life-changing education offering and encourage student sign-ups in 2018. The new audio-visual campaign, created in partnership with LIDA, MediaCom and Finecast, will run across ADTV, digital, radio and inserts […]

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