Christmas officially begins as John Lewis launches new Christmas ad

Christmas officially begins as John Lewis launches new Christmas ad

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/TMW_Christmas_Master.mp4[/KGVID] The waiting is finally over and the cultural phenomenon that is the  John Lewis Christmas ad launches November 2. John Lewis of Hungerford that is. TMW Unlimited is proud to present the new Christmas ad it has created for British kitchens, bedrooms and furniture retailer John Lewis of Hungerford. And while this […]

Almost Half of Christmas Gifts Will Be Bought Online in the UK

Almost Half of Christmas Gifts Will Be Bought Online in the UK

Researching and buying presents online has become the most popular method among Britons aged 16 and over who know how they’ll be buying there Christmas presents, with 45 per cent of the £24.4bn spend this year likely to go online. According to research by RadiumOne, this year is also likely to be a multi-channel Christmas, […]

Shopper numbers set to exceed last Christmas

Shopper numbers set to exceed last Christmas

With two weeks to go until Christmas, Ipsos Retail Performance can reveal that shopper numbers are on track to exceed those of last year. Retail footfall for the month to date (24th November to 7th December) was 1.9% higher than the equivalent weeks last year, according to Ipsos’ Retail Traffic Index (RTI). Numbers have been […]

Tesco shuns “airbrushed” Christmas ads in festive effort

Tesco shuns “airbrushed” Christmas ads in festive effort

Tesco is attempting to portray the reality of Christmas for families not the “perfect, airbrushed one” depicted in some ads in its 2013 festive effort. The 90-second ad, created by Wieden+Kennedy, features cinefilm and videocam footage of a family enjoying Christmas from the 1970s to the present day. It is soundtracked by Rod Stewart’s 1988 […]

Burberry readies festive social media takeover

Burberry readies festive social media takeover

Burberry is preparing for a romantic Christmas with a campaign that ties its “With love” message to a film that shows London smothered in snow, set to Tom Odell’s ‘Hold Me’ track. The activity will be supported by a “full festive takeover” of social media sites, including Twitter, Instagram and Chinese sites Sina Weibo and […]