Marmite, the iconic British brand from Unilever, is launching two Christmas limited edition jars, which consumers can personalise – available to buy at a pop-up store in Westfield Shepherds Bush from 23rd November to 24th December and via the Facebook app, hosted on the Marmite Facebook page, from 23rd November. Consumers will be given the […]
An unloved sprout, named Sprout Boy, makes friends with a galaxy of BBC stars including Doctor Who, Luther, Mary Berry, Will.i.am and Sherlock in the new Christmas campaign for BBC One. The campaign, which includes a TV trail, idents and social media activity, was created by RKCR/Y&R. The animated TV trail, which is narrated by […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/CoOp-Festive_60sec_ICE_MPEG_4.mp4[/KGVID] The Co-operative Food launches its Christmas TV campaign. The 60-second commercial demonstrates that there is a lot more to The Co-op than just essentials. And the story shows Co-op’s good food as the catalyst to spreading goodwill this Xmas. The commercial, entitled ‘Ice’, opens with a young man and his flatmate preparing […]
This #GivingTuesday agency BBD Perfect Storm has created the #XmashTag, an extension of its traditional Christmas card that will help spread some festive cheer and do some good for charity at the same time. A cheeky nod at the overuse of hashtags, the agency is hoping to flood Twitter with gratuitous random festive hashtags in […]
A perfect memory is captured in a photo book in a new TV campaign created for iFolor by agency Walker Zurich. Directed by Nigel Cole (Calendar Girls, Saving Grace), the spot uses flashbacks to tell the story of an elderly woman visiting her dementia-suffering husband in a nursing home. They dance among the autumn leaves […]
The Post Office reveals the return of Simon Bird in its new Christmas campaign ‘Christmas. Sorted’ with a new TVC due on air 5 December, launching in prime time across all major stations. Directed by Agustin Alberdi of Stink and created by DLKW Lowe, the 30 second TVC is supported by 40 and 20 second […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/MandS_Xmas_Food_2015_Glitz_20s_11-06_14h55-720p_HD_MPEG_4.mp4[/KGVID] Marks & Spencer is launching a through the line campaign to support its festive food range. Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas […]
Add J. Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram. J.Crew bought Instagram ads that include a “Shop Now” button, making its gift guide digital. And for the past week, J.Crew’s Instagram page has been promoting an iPhone case that […]
Visitors to Burberry’s flagship store on Regent Street can stitch themselves into the luxury brand’s star-studded Christmas ad (above), thanks to a partnership with Google. The Burberry Booth, which is powered by Google technology, uses real-time video stitching to insert people into Burberry’s Christmas ad – a pastiche of Billy Elliot that starred Naomi Campbell, […]
Following Taxi Studio’s successful redesign of Budgens’ fresh produce range earlier in 2015, the design agency were tasked to deliver Christmas packaging and POS to their 150 UK stores. Taxi were briefed to deliver packaging and POS that communicated a special, indulgent and luxurious taste experience across the retailer’s Christmas lines. Creative had to offer brand […]