Hay Hampers is giving itself a makeover with a new logo and a new corporate image. A modern symbol that hints the shape of a gift hamper is the shape chosen by Hay Hampers to also attract an increasing number of younger customers and to approach foreign markets such as Germany especially over the Christmas […]
With two weeks to go until Christmas, Ipsos Retail Performance can reveal that shopper numbers are on track to exceed those of last year. Retail footfall for the month to date (24th November to 7th December) was 1.9% higher than the equivalent weeks last year, according to Ipsos’ Retail Traffic Index (RTI). Numbers have been […]
The Post Office has collaborated with Absolute Radio and Mindshare UK to launch an interactive digital campaign to help fly a loved one home for Christmas. The campaign is set to run across Post Office and Absolute Radio’s online properties and social media channels and will encourage people to submit details of the country their […]
Sky has unveiled its Christmas campaign, created by WCRS, with a 60 second version of its TV ad being aired during the X Factor. The campaign also includes several 30 second ads, as well as outdoor posters. The posters, with a ‘Christmas is coming’ headline created by venturethree, will include shots from blockbuster movies available […]
http://www.youtube.com/watch?v=7_4AOpcBwZ4 Tesco is attempting to portray the reality of Christmas for families not the “perfect, airbrushed one” depicted in some ads in its 2013 festive effort. The 90-second ad, created by Wieden+Kennedy, features cinefilm and videocam footage of a family enjoying Christmas from the 1970s to the present day. It is soundtracked by Rod Stewart’s […]
http://www.youtube.com/watch?v=fjA-59brQ6c TK Maxx is set to unveil its 2013 Christmas campaign. The ad was directed by James Strong, who said: “It was a great thrill to be asked to shoot this film. For me, the challenge was to capture the ‘moment’ in as real and truthful way as possible. We worked very hard at creating […]
http://www.youtube.com/watch?v=lb5IyBK24n8 Burberry is preparing for a romantic Christmas with a campaign that ties its “With love” message to a film that shows London smothered in snow, set to Tom Odell’s ‘Hold Me’ track. The activity will be supported by a “full festive takeover” of social media sites, including Twitter, Instagram and Chinese sites Sina Weibo […]
Created by Swedish advertising agency Åkestam Holst, this fun IKEA ad has Santa Claus going undercover to buy his basic necessities at the furniture giant. In the video, Santa Claus goes about his work undetected save for a few observant children who know who he is—then again, sitting at an open fire in the store […]
Game has launched its Christmas advertising campaign with an ‘Epic Season of Gaming’ ad. The campaign, created by TBWA\London was designed to mark a “new era of gaming” on the back of the Xbox One and PS4 launches, and the TV ad runs in 20 and 30-second spots until 22 December. The TV spot will […]
Lego has launched a TV campaign developed by Amsterdam agency, We Are Pi, showing how its colourful bricks bring fathers and sons together. Titled ‘Let’s Build’, the story is told through the eyes of a child who is bonds with his dad building with Lego. The emotive narrative looks to pull in parents, as well […]