The campaign also includes several 30 second ads, as well as outdoor posters.
The posters, with a ‘Christmas is coming’ headline created by venturethree, will include shots from blockbuster movies available on Sky Movies this Christmas , and will appear on 48 sheets, digital 6 sheets and sparkly bus t-sides over November and December.
Liz Darran, director of brand and creative, said: “Christmas is a really special time of year when people come together to spend time with those close to them. Our campaign celebrates these moments and demonstrates how Sky can help Christmas feel that little bit more magical.”
Sky is also set to launch a competition on November 15, asking the nation to say what their favourite Christmas moment is using #SkyXmasMagic, for the chance to win personalised prizes.