Women’s Aid, WCRS and BBFC shine a light on the hidden victims of domestic abuse: children

Women’s Aid, WCRS and BBFC shine a light on the hidden victims of domestic abuse: children

Women’s Aid and WCRS – in collaboration with the British Board of Film Classification (BBFC) – have launched a new advert created specifically for cinema that highlights the realities for children growing up in abusive households. Inspired by real experiences of domestic abuse, the advert – written and directed by WCRS’ Creative Director David Dearlove – […]

Fiat launches large-scale cinema sponsorship and first-ever foyer activation

Fiat launches large-scale cinema sponsorship and first-ever foyer activation

Fiat has launched an immersive, largescale cinema campaign to promote its Fiat Tipo range. Set to run for a period of three months, Fiat has collaborated with Cineworld, Starcom and Digital Cinema Media (DCM) to bring its powerful campaign to life, targeting a family audience in the cinema environment through a shareable, interactive experience. The […]

Cineworld launches its 2018 ‘Unlimited’ campaign by Twelve

Cineworld launches its 2018 ‘Unlimited’ campaign by Twelve

 Cineworld, the UK’s leading cinema chain, launches its latest Unlimited campaign, A World of Unlimited Possibilities, made by full service creative agency Twelve. The 80 second spot will premier in all 99 locations, including their newly refurbished flagship cinema in Leicester Square from Thursday 3rd May. The spot will also be shown on VoD […]

ODEON Cinemas appoints Rufus Leonard to create brand experiences and new visual identity

ODEON Cinemas appoints Rufus Leonard to create brand experiences and new visual identity

ODEON – Europe’s largest cinema chain – has selected independent creative agency Rufus Leonard to create a market-leading brand experience. The agency, which works with clients including PizzaExpress, Lloyds Bank, the AA and Stagecoach, was appointed at the first stage of the pitch process and there was no incumbent on the business. Rufus was also […]

Volvo unveils exclusive interactive cinema ad campaign to promote the XC90

Volvo unveils exclusive interactive cinema ad campaign to promote the XC90

Volvo has created a 90-second video that’s exclusively playing in movie theatres and allows viewers to collectively interact with the ad through their body motions. Created in partnership with technology company Audience Entertainment, the ad is currently airing in 100 Screenvision theaters and promotes Volvo’s new XC90 model. The move is the car brand’s latest […]