McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]
Building on the success of its Great tasting coffee, simple campaign over the last two years, McDonald’s have launched a new integrated campaign called ‘We could’ aimed at driving the quality credentials of its McCafé coffee in a simple and pragmatic way. The campaign kicks off with a TV advert airing on 18th March and will be supported […]
This World Poetry Day (March 21st), Viennese coffee roasters Julius Meinl, in partnership with platinum selling singer songwriter, Tom Odell, are asking people to take time out from the digital world and find a moment of inspiration, putting pen to paper with a poem. The opportunity comes as part of the popular Pay With A Poem initiative, […]
Following on from their recently re-branding of Dunkin’, global brand design agency Jones Knowles Ritchie (JKR) has now provided a fresh new identity for the American multinational quick service restaurant chain’s new handcrafted espresso drinks line. “It’s the exclamation point that makes the most impact,” says Tosh Hall, global executive creative director at JKR. “It encapsulates the strength and power […]
Uncommon Creative Studio launches Halo’s new campaign ‘Beyond the Asterix’ aiming to transform consumers’ awareness about the damage coffee capsules are doing to the planet. The campaign will demystify the confusion around what coffee capsules are made of and how best to get rid of spent capsules. Halo is the world’s first fully home […]
illycaffè, a global leader in the high quality coffee segment, brings its #Thanks4TheCoffee initiative to life to recognise International Coffee Day, as designated by the ICO (International Coffee Organisation) to celebrate coffee throughout the world. Since 2016, illycaffè has marked the day with an initiative called #Thanks4TheCoffee, which strives to forge deeper connections among consumers and those […]
The Collaborators have created a new challenger brand for the fledgling cold brew coffee category. Not yet popular in the UK, cold brew coffee is often perceived as faddish or mistaken for a frappe iced coffee drink. Far Side Coffee wanted to change that by bringing expertly made single origin cold brew to the market, […]
The Coca-Cola Company announced that it has reached a definitive agreement to acquire Costa Limited, which was founded in London in 1971 and has grown to become a major coffee brand across the world. The acquisition of Costa from parent company Whitbread PLC is valued at $5.1 billion and will give Coca-Cola a strong coffee […]
Nespresso unveils its latest campaign which launches its new Master Origin range. The brand teamed up with J. Walter Thompson (JWT) Hogarth, and Gramercy Park Studios to create the series of beautifully crafted films and digital animated spots. Directed by duo Trunk (AKA Will Billany and Steve Middleditch), the visually-stunning films reveal the inspiration […]
Nespresso has unveiled a brand new loyalty scheme designed to reward customers throughout their relationship with the brand. Nespresso & You is a tiered rewards program that has been designed to offer unique experiences, personalised offers, and masterclasses to customers based on the length of time as a valued Nespresso customer. Customers will be […]